On Sat, Dec 07, 2002 at 08:56:19AM -0500, Gary Nunn wrote: > I am having a difficult time understanding how Lexmark does business. I have > a Lexmark Z22 printer. The replacement high-res color cartridge costs $34.95 > to replace. However, for $29.00, I can buy a *NEW* Z22 printer that includes > the high-res color cartridge. It is literally $5.00 cheaper, every time, to > buy a new printer and throw it away just to get the color cartridge. What > the heck are they thinking? How does that make good business sense?
1) Has the Lexmark Z22 been available consistently at that price for a number of months, or is this a short-term sale? 2) If so, did Lexmark decide to take some short term losses to build market share? 3) Do the included ink cartridges have the same capacity as the replacements? Or are they smaller, or only half full of ink or something? 4) What percentage of people do you think would actually buy a new printer rather than a new ink cartridge, even if it does save $5? -- "Erik Reuter" <[EMAIL PROTECTED]> http://www.erikreuter.net/ _______________________________________________ http://www.mccmedia.com/mailman/listinfo/brin-l
