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From: Norm Hansen <[EMAIL PROTECTED]>

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<http://chronicle.com/free/v49/i21/21b02001.htm>:


I have identified seven indicators that a scientific claim lies well
outside the bounds of rational scientific discourse. Of course, they are
only warning signs -- even a claim with several of the signs could be
legitimate.

1. The discoverer pitches the claim directly to the media. The integrity
of science rests on the willingness of scientists to expose new ideas and
findings to the scrutiny of other scientists. Thus, scientists expect
their colleagues to reveal new findings to them initially. An attempt to
bypass peer review by taking a new result directly to the media, and
thence to the public, suggests that the work is unlikely to stand up to
close examination by other scientists.

One notorious example is the claim made in 1989 by two chemists from the
University of Utah, B. Stanley Pons and Martin Fleischmann, that they had
discovered cold fusion -- a way to produce nuclear fusion without
expensive equipment. Scientists did not learn of the claim until they
read reports of a news conference. Moreover, the announcement dealt
largely with the economic potential of the discovery and was devoid of
the sort of details that might have enabled other scientists to judge the
strength of the claim or to repeat the experiment. (Ian Wilmut's
announcement that he had successfully cloned a sheep was just as public
as Pons and Fleischmann's claim, but in the case of cloning, abundant
scientific details allowed scientists to judge the work's validity.)

Some scientific claims avoid even the scrutiny of reporters by appearing
in paid commercial s. A health-food company marketed a dietary supplement
called Vitamin O in full-page newspaper ads. Vitamin O turned out to be
ordinary saltwater.

2. The discoverer says that a powerful establishment is trying to
suppress his or her work. The idea is that the establishment will
presumably stop at nothing to suppress discoveries that might shift the
balance of wealth and power in society. Often, the discoverer describes
mainstream science as part of a larger conspiracy that includes industry
and government. Claims that the oil companies are frustrating the
invention of an automobile that runs on water, for instance, are a sure
sign that the idea of such a car is baloney. In the case of cold fusion,
Pons and Fleischmann blamed their cold reception on physicists who were
protecting their own research in hot fusion.

3. The scientific effect involved is always at the very limit of
detection. Alas, there is never a clear photograph of a flying saucer, or
the Loch Ness monster. All scientific measurements must contend with some
level of background noise or statistical fluctuation. But if the
signal-to-noise ratio cannot be improved, even in principle, the effect
is probably not real and the work is not science.

Thousands of published papers in para-psychology, for example, claim to
report verified instances of telepathy, psychokinesis, or precognition.
But those effects show up only in tortured analyses of statistics. The
researchers can find no way to boost the signal, which suggests that it
isn't really there.

4. Evidence for a discovery is anecdotal. If modern science has learned
anything in the past century, it is to distrust anecdotal evidence.
Because anecdotes have a very strong emotional impact, they serve to keep
superstitious beliefs alive in an age of science. The most important
discovery of modern medicine is not vaccines or antibiotics, it is the
randomized double-blind test, by means of which we know what works and
what doesn't. Contrary to the saying, "data" is not the plural of
"anecdote."

5. The discoverer says a belief is credible because it has endured for
centuries. There is a persistent myth that hundreds or even thousands of
years ago, long before anyone knew that blood circulates throughout the
body, or that germs cause disease, our ancestors possessed miraculous
remedies that modern science cannot understand. Much of what is termed
"alternative medicine" is part of that myth.

Ancient folk wisdom, rediscovered or repackaged, is unlikely to match the
output of modern scientific laboratories.

6. The discoverer has worked in isolation. The image of a lone genius who
struggles in secrecy in an attic laboratory and ends up making a
revolutionary breakthrough is a staple of Hollywood's science-fiction
films, but it is hard to find examples in real life. Scientific
breakthroughs nowadays are almost always syntheses of the work of many
scientists.

7. The discoverer must propose new laws of nature to explain an
observation. A new law of nature, invoked to explain some extraordinary
result, must not conflict with what is already known. If we must change
existing laws of nature or propose new laws to account for an
observation, it is almost certainly wrong.

I began this list of warning signs to help federal judges detect
scientific nonsense. But as I finished the list, I realized that in our
increasingly technological society, spotting voodoo science is a skill
that every citizen should develop.

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