----- Original Message ----- 
From: "Bob Faw"
To: "A Quick Smile
Sent: Friday, June 04, 2004 5:00 AM
Subject: [resnick] Wal-Mart Wine


> Thanks to Dave Coleman:
>
> Note:  This one had me laughing out loud!! --bob
>
> Some Wal-Mart customers soon will be able to sample a new discount
> item  -- Wal-Mart's own brand of wine. The world's largest retail
chain
> is teaming up with Ernest & Julio Gallo Winery of Modesto, Calif.,
to
> produce the spirits at an affordable price in the $2.00-$5.00 range.
> While wine connoisseurs may not be inclined to throw a bottle of
> Wal-Mart brand wine into their shopping carts, there is a market for
> cheap wine, said Kathy Micken, professor of marketing at Roger
Williams
> University in Bristol, R.I. She continues: "The right name is
important."
>
> So, here we go... the top 12 suggested names for Wal-Mart Wine:
> 12. Chateau Parc du Traileur
> 11. White Trashfindel
> 10. Big Red Gulp
> 9. Grape Expectations
> 8. Domaine Wal-Mart "Merde du Pays"
> 7. NASCARbernet
> 6. Chef Boyardeaux
> 5. Peanut Noir
> 4. Chateau des Moines
> 3. I Can't Believe It's Not Vinegar!
> 2. World Championship Riesling
> And the number 1 name for Wal-Mart Wine ...
> 1. Nasti Spumante
>
>
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