Isn't it Evil when marketing presents its lies as _imperatives_?

  Eat at McDonalds!

This should subject them to be sued: why on Earth do they have
the right to _order_ us to eat there? Imperatives should only
be allowed when there is no other choice:

  Don't cross the railway when the light is red

  Vaccinate your kids against polio

  Do not feed the pidgeons

Alberto Monteiro

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