I'm a developer by heart and know I'd love to code in CakePHP.
However, I'm failing to see any solid business benifit in using it
that can help me sell it to the directors.

The site states features - but not benifits and certainly not business
benifits.

Imagine there's a small company with 2 developers.  One knows Cake and
the other doesn't.  The preferred development method is 'quick and
dirty' with no desire to learn new methods.

How do you sell a new framework like Cake in that instance?

Help me out - please? :)


P.S.

In answer (devils advocate) to the sites sales pitch:
"No Configuration" - Way too vague.
"Extremely Simple" - One developer doesn't know how to use it.  Time
is money and no matter how simple it is, it will still require time to
learn.
"Active, Friendly Community" - So what?  Why do I care?  I can do it
in PHP - that has a huge community too.
"Best Practices" - We've not used best practices before and its
worked.  So why change now?
"OO" - As above.  Nothing more than a buzzword.  Whats the point.
Yada yada yada.

This is what I'm up against....

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