August 19, 2004 Quickie Marketing On-line course. Presented by Mike Hepburn http://clicks.aweber.com/z/ct/?1Wnx8zDvdgeh.uckuuQkhQ
INTRODUCTION... Dear Nelayan I do hope you remember signing up for this e-course. It follows the Quickie Tips newsletter you received 2 days ago. One of the primary goals in marketing is to get you*r offer seen by as many people as possible in your targe*t mar*ket. Free Advertising VS. Paid Advertising... There will always be effective fre*e ways to gain exposure for you*r offer. But they will almost always take more work and more time to produce less significant results. This is fine, if you're willing to put in the time. But yo*u must consider that you*r time carries a price tag too. Consider the following scenario. You make $20 per hour at your current job. You spend two hours using your fre*e marketing technique, which produced 40 hits to your web site. If you apply the "time you're worth" at your job, you in effect paid $40 for 40 hits, or $1 per hit. It wasn't truly "fre*e", if thought of in this way... Now, your actual free marketing efforts may produce much better results. But my point is that you should place a value (in dollars) on the time you spend with your fre*e marketing efforts. Then, when you decide to try some paid advertising techniques, you can weigh and compare the results of both. If done correctly, 9 times out of 10 your paid advertising will actually "cost" less, and produce much better results. Most fre*e marketing techniques are an exchange of time for results. On the other hand, most paid advertising allows you to leverage your time. So what's my advice to you? Use a combination of fre*e marketing techniques and low cost (paid) advertising services and strategies, all of which you'll learn about throughout this course. If you're then able to come up with creative ways to make these techniques "feed" off of each other, and thereby multiply/leverage your time and money invested, you'll separate yourself from the pack (your competition) and reap some serious rewards. Our success here at http://clicks.aweber.com/z/ct/?1Wnx8zDvdgeh.uckuuQkhQ hinges on your succes*s. The more successful you are, the more traffic you'll bring to our site I've had mor*e than enough experience to know that if I tell you what you want to hear - that you'll make a ton of money by using only free marketing methods - you'll wind up worn out and discouraged, and that won't do either of us any good! Let's make each other happy! LESSON 1: SEARCH ENGINES... Your first "homework" assignment is to go to a site called http://clicks.aweber.com/z/ct/?PlnoqA3A9pko1n6ZxLioIg and read the section on "Search Engine Submission Tips". Do it now, and then come on back! As you're comtemplating new ways to gain exposure for your special link (or any offer), think about what you do when you're lookin*g for a product, service, or bit of information. If you're looking for a phon*e number, you usually turn to the white or yellow pages right? And on the Internet, if I asked you to find information on "rare insects", where would you begin your search? Most likely, the answer is searc*h engines*! Search engines are without question the #1 way for people to find what they're looking for on the web. And getting your site listed with most search engines is completely free. But there's a catch. Most search engines only display the first 10 listings after a search has been conducted. There is generally a significant drop in the traffic that search engines generate for sites listed 11th and beyond. So the obvious, ultimate goal for webmasters and business owners is to be in, and stay amongst, that elusive top 10 group. As you can imagine, the competition is fierce to stay near the top of the list. And more often than not, staying near the top does not come without a price. Unless your niche/key phrase is "purple frog warts", it's just plain tough to get a top ten placement without special software and/or paid placement services. Two of the most popular subjects on the net are "marketing" and "making money" (what quickiebiztips is all about), making the competition in these categories especially tough. The downside to getting listed with the search engines is that it can t*ake weeks, even months for your listing to appear. However, there IS another option, called "Pay-per-click" search engines. By far the most popular of these is Overture.com. Overture works on a bid-for-placement format. Depending on how much you're willing to pay, you can gaurantee yourself a top placement with most of the major search engines - AltaVista, MSN, AOL, etc. Now listen up if you'd like a way to share in the benefits of being listed* near the top *of search eng*ine results, without actually being listed there. Do a search on "making money", "internet marketing" and visit the sites that appear in the top ten. As you pay each site a visit, look for the "submit your link" option (or something similar). Sites offering this option are not doing you a favor... They're providing their regular visitors with a convenient list of resources, usually on subjects relating to the business of the hosting site. NOTE: You'll often have to "dig" for the "submit your link" option... Look for "favorite links" or similar pages. You may be able to list your site automatically, or you may have to email a request to the webmaster. Your mission: List your link with the major search engines, either by doing a search on "free search engine listing", or through a pay-per-click service such as Overture.com. Also, submit your link to several web-sites relating to making money and/or online marketing. This is f*ree marketing, but it will take some time. It is important to try a variety of keywords and phrases when searching for sites. It will likely take a half- dozen or more searches to complete your mission. Perservere! Written by Brian Winters http://clicks.aweber.com/z/ct/?HXThJsnpdrJrnwbyBuxtSw Thanks for your time Brought to you by: Mike Hepburn / Editor of The Quickiebiztips Network http://www.quickiebiztips.com mailto:[EMAIL PROTECTED] Phone: 1-888-758-7832 In Canada http://www.quickiebiztips.ca mailto:[EMAIL PROTECTED] Phone: 1-888-758-7832 Mail / USA Mike Hepburn Plus-Tech Specialty Printing Inc. 4506 Main St. Buffalo, New York 11623 Mail / Canada Mike Hepburn Plus-Tech Specialty Printing Inc. 643 Ossington Ave. Toronto, Canada M6G 3T6 To unsubscribe or change subscriber options visit: http://www.aweber.com/z/r/?TAxsbMxMtCwMzOyM7GwM ------------------------ Yahoo! Groups Sponsor --------------------~--> Make a clean sweep of pop-up ads. Yahoo! Companion Toolbar. Now with Pop-Up Blocker. Get it for free! http://us.click.yahoo.com/L5YrjA/eSIIAA/yQLSAA/BCfwlB/TM --------------------------------------------------------------------~-> Yahoo! Groups Links <*> To visit your group on the web, go to: http://groups.yahoo.com/group/kumpulan/ <*> To unsubscribe from this group, send an email to: [EMAIL PROTECTED] <*> Your use of Yahoo! Groups is subject to: http://docs.yahoo.com/info/terms/
