NETWORK WORLD NEWSLETTER: MICHAEL OSTERMAN ON MESSAGING 08/24/04 Today's focus: War on spam aided by authentication, trademark efforts
Dear [EMAIL PROTECTED], In this issue: * Vendors look to combat spam in new ways * Links related to Messaging * Featured reader resource _______________________________________________________________ This newsletter is sponsored by Alterpoint Read the latest analyst report on Network Change and Configuration Management (NCCM) written by EMA's Dennis Drogseth. This report discusses the latest developments in the NCCM market, including an in-depth look at DeviceAuthority Suite, a comprehensive solution for configuring, changing, and controlling today's complex, multi-vendor IT network infrastructures. Download the report today to learn how you can leverage NCCM to reduce the cost and complexity of managing network change. http://www.fattail.com/redir/redirect.asp?CID=73265 _______________________________________________________________ CONTEMPLATING A CAREER MOVE? For many of us, it is time to contemplate a change. You're great at managing networks, but what about your career? Get information and advice for managing and developing your career and guiding your staff's career choices at NW Fusion's Career Research Center. Click here: http://www.fattail.com/redir/redirect.asp?CID=73197 _______________________________________________________________ Today's focus: War on spam aided by authentication, trademark efforts By Michael Osterman The war on spam continues on a number of fronts. In addition to improving spam-detection and spam-blocking technologies, vendors are pursuing authentication and trademark protection of domain names to fight spam. Authentication, while not an anti-spam tool per se, does determine whether the mail server used by the sender of a message is an approved sender. Although there are a number of good authentication schemes that have been proposed, I feel that Sender ID (the merger of Sender Policy Framework, or SPF, and Microsoft's Caller ID) will ultimately become the leading standard for e-mail authentication, although likely not the only one. Most recently, Cloudmark and IronPort Systems announced their support for Sender ID. Earlier, ClickZ advised organizations that market through e-mail to obtain an SPF record and FrontBridge Technologies has announced support for SPF and Sender ID. Last month, Microsoft's Hotmail service announced it would begin verifying incoming e-mail for SPF records in the fourth quarter. Some time back, I proposed using trademark law (as have others) to protect domains from being spoofed, or at least giving domain owners some recourse to prosecute spammers who use a domain name in an unauthorized manner. Because domain spoofing (the practice of using a domain to send spam fraudulently) can be so injurious to the reputation of a domain owner, there should be some way that damaged parties can fight back. To help establish service mark (the equivalent of a trademark) protection for domain names, the Institute for Spam and Internet Public Policy (ISIPP) last week announced it has started a service to help business owners register their Internet domains for protection under U.S. trademark law. For a fee of $225, ISIPP will prepare the application for the U.S. Patent and Trademark Office, have the application reviewed by an attorney, conduct a conflict search to determine whether or not a domain has already been granted service mark status and electronically file the application. Although the ISIPP service does not include the filing fee of $335, the service does all the legwork to register the domain. All of this reflects the continued, broad-based efforts to reduce the amount of spam affecting individuals and enterprises using processes and techniques that will supplement technology-based approaches. RELATED EDITORIAL LINKS Microsoft to enforce Sender ID checks IDG News Service, 07/22/04 http://www.nwfusion.com/news/2004/0722microtoen.html Review: Oracle Collaboration Suite Network World, 08/23/04 http://www.nwfusion.com/reviews/2004/082304revoracle.html?nl2 _______________________________________________________________ To contact: Michael Osterman Michael D. Osterman is the principal of Osterman Research <http://www.ostermanresearch.com/>, a market research firm that helps organizations understand the markets for messaging, directory and related products and services. He can be reached by clicking here <mailto:[EMAIL PROTECTED]> _______________________________________________________________ This newsletter is sponsored by Alterpoint Read the latest analyst report on Network Change and Configuration Management (NCCM) written by EMA's Dennis Drogseth. This report discusses the latest developments in the NCCM market, including an in-depth look at DeviceAuthority Suite, a comprehensive solution for configuring, changing, and controlling today's complex, multi-vendor IT network infrastructures. Download the report today to learn how you can leverage NCCM to reduce the cost and complexity of managing network change. http://www.fattail.com/redir/redirect.asp?CID=73264 _______________________________________________________________ ARCHIVE LINKS Archive of the Messaging newsletter: http://www.nwfusion.com/newsletters/gwm/index.html _______________________________________________________________ FEATURED READER RESOURCE WONDERING IF YOUR PAY IS UP TO SNUFF? Check out Network World's 2004 Salary Calculator to see if you're getting paid what you're worth. Using data collected in the 2004 Network World Salary Survey, we've programmed this calculator with several categories that could affect your pay. Answer the questions and find out what the average salary is for your job category. Click here: <http://www.nwfusion.com/salary/2004/calculator.html> _______________________________________________________________ May We Send You a Free Print Subscription? 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