NETWORK WORLD NEWSLETTER: MARK GIBBS ON WEB APPLICATIONS
08/30/04
Today's focus:  Watch the market with Watch360

Dear [EMAIL PROTECTED],

In this issue:

* Watch360 monitors companies' information via their Web sites
* Links related to Web Applications
* Featured reader resource
_______________________________________________________________
This newsletter is sponsored by Statscout 
Blanket Network Performance Monitoring  

Monitor your entire network every 60 seconds with minimal impact 
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_______________________________________________________________
IS SECURITY RIPE FOR OUTSOURCING? 

Security demands for online applications such as e-commerce and 
Web services are prompting more corporate customers to hand off 
security functions - such as intrusion detection and firewalls - 
to outside service providers. Find out if security should be 
outsourced in this Network World article: 
http://www.fattail.com/redir/redirect.asp?CID=78283
_______________________________________________________________

Today's focus:  Watch the market with Watch360

By Mark Gibbs

In a couple of recent issues of this newsletter (see editorial 
links below) I discussed the growing market for vertical search 
engines and how they address the needs of professional users 
better than horizontal search services. Well, it seems a wave of 
products and services in this area is starting to appear. I have 
just been taking a look at a very new vertical search engine: 
Watch360 from Watch360 Systems.

While it ostensibly tracks data similar to that of our previous 
example, EDC Legal Advantage, Watch360 is rather more general 
and driven primarily by Web content rather than databases.

Watch360 exists to monitor company data through their Web sites. 
The standard tracked content includes data on the board of 
directors, executive bios, news and press releases. 
Additionally, you can specify which Web pages you want monitored 
for changes and keywords.

Monitoring ignores HTML markup, date changes, and all the 
obvious routine modifications and focuses on relevant content 
which you can fine-tune by setting thresholds that define the 
number of changes required before a notification is generated.

If you set up a "watch," say, of a competitor's product pricing 
page and just the price changes from $2,500 to $2,700, you will 
see just the changed figures in the notification. To get the 
actual context there will be a link back to the page and the 
modified content will be highlighted making it easy to identify 
what has changed.

Once a day (or however many days apart you prefer), Watch360 
will send you an e-mail message showing the status of all of the 
companies you are watching with changed content noted. The 
standard package tracks up to 400 Web pages - Watch360 says that 
is equivalent to about 40 companies.

Of course, the online data for companies doesn't follow a set 
format (if there was ever a need for a standard XML format, this 
is a great example) so Watch360 uses humans to identify the 
correct Web pages to start with.

Watch360 claims around 10,000 companies are now indexed, and if 
you submit a new one, a human at Watch360 will explore the 
company's site and make sure that the relevant URLs are added to 
their database.

If you are keeping tabs on the competition or keeping an eye on 
market players this Watch360 addresses research and day-to-day 
monitoring.

Subscription pricing is $495 per year and a free trial is 
available.

RELATED EDITORIAL LINKS

Vertical search engines and what Google can't do
Network World Web Applications Newsletter, 07/19/04
http://www.nwfusion.com/newsletters/web/2004/0719web1.html

The value of vertical search
Network World Web Applications Newsletter, 08/16/04
http://www.nwfusion.com/newsletters/web/2004/0816web1.html

Watch360 Systems
http://www.watch360.com/
_______________________________________________________________
To contact: Mark Gibbs

Mark Gibbs is a consultant, author, journalist, and columnist 
and he writes the weekly Backspin and Gearhead columns in 
Network World. We'll spare you the rest of the bio but if you 
want to know more, go to <http://www.gibbs.com/mgbio>. Contact 
him at <mailto:[EMAIL PROTECTED]> 
_______________________________________________________________
This newsletter is sponsored by Statscout 
Blanket Network Performance Monitoring  

Monitor your entire network every 60 seconds with minimal impact 
on the network.  Businesses and organizations seeking detailed 
performance and troubleshooting reporting on networks of 1000 to 
200,000 network interfaces in size will benefit substantially 
from using Statscout.  Request your 30-day trial now, click here 
http://www.fattail.com/redir/redirect.asp?CID=78742
_______________________________________________________________
ARCHIVE LINKS

Archive of the Web Applications newsletter:
http://www.nwfusion.com/newsletters/web/index.html
_______________________________________________________________
Identity management best practices: User provisioning and 
password management. 

Is your organization burdened with the ongoing management of 
user identities and passwords across disparate enterprise 
applications?  Learn how to solve management inefficiencies that 
reduce productivity, strain company resources and create 
security risks. 
http://www.fattail.com/redir/redirect.asp?CID=78210
_______________________________________________________________
FEATURED READER RESOURCE
WONDERING IF YOUR PAY IS UP TO SNUFF?

Check out Network World's 2004 Salary Calculator to see if 
you're getting paid what you're worth. Using data collected in 
the 2004 Network World Salary Survey, we've programmed this 
calculator with several categories that could affect your pay. 
Answer the questions and find out what the average salary is for 
your job category. Click here:
<http://www.nwfusion.com/salary/2004/calculator.html>
_______________________________________________________________
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