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Why Buy a Second
Home...
WHEN YOU CAN OWN AN ENTIRE CITY.
The world's wealthy and famous--Clint Eastwood,
Rod Stewart, Henry
Kissinger, George Soros, Michael Keaton, Bruce Willis--are buying
up
large parts of my favorite city.
Now you can do the same, and set yourself up to double or triple
your
money.
All you need to own is one company, listed on the NASDAQ. It
controls
all of the prime real estate-everything from high-rises and
luxury
apartments to golf courses-in one of the world's most beautiful
cities.
For more info, click here:
http://www.agora-inc.com/reports/TRW/WTRWE907
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Wealth |
Figure Out
What Makes Your Product Different and Watch Your Sales Skyrocket
A Unique Selling Proposition (USP) is the
one distinct idea that sets your business favorably apart
from those of your competitors. As Sandy Franks (who's initiated
successful marketing campaigns for countless products) reminds
us, you have to "make sure you know exactly how your
product is DIFFERENT. Figuring out the USP of your product
is what matters most."
To do that, focus on a hole in your marketplace
-- something that is obviously missing -- and then communicate
explicitly (see "Word to the Wise," below) how
your product or service fills that need.
[Ed. Note: Sandy Franks was one of more than
a dozen featured speakers at last week's Wealth-Building
Bootcamp. If you were unable to attend, you'll be happy
to know that all of the sessions were professionally recorded
and are now available on CD or DVD. If you're interested
in learning how you can get the complete ETR Wealth Building
Bootcamp Home Study Package delivered to your door -- including
the handbook, the handouts, and the Power Point presentations
that the in-person attendees received -- click here http://tinyurl.com/4umv5]
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Health |
Before
You Check In, Here's How to Check Out Your Hospital
Find the best hospital in your area by checking
statistics that are now available online at several websites.
One of the most thorough is www.healthgrades.com,
which features data from over 5,000 hospitals. Search
first by state, then narrow down the results by procedure
(e.g., back surgery, heart attack).
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Wisdom |
Bill Bonner on His
Management Style
"I don't try to lead. I merely focus
on the work itself. What needs to be done? Who's got
the better idea? Who's going to do it?"
That's how Agora Publishing founder Bill
Bonner explains his management style in "Leadership
Secrets of the World's Most Successful CEOs".
Agora's corporate culture is described
in business schools as "market-based management."
"It's not the only way to run a business, or even
the best way," says Bonner, "but it is one
way."
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Advertisement |
I Used to Be Ashamed
of What My Wife Was Doing for a Living...
But everything changed after she started her own
"microbusiness". Microbusinesses can give you immediate
income -- not a fortune, but a solid, extra cash stream -- plus,
they can be accumulated, one after the other, so that one day
they may be worth more than everything else you have put together.
Learn how to launch your own microbusiness for
less than $100:
http://www.agora-inc.com/reports/700SPLMB/W700E688
|
Today's Message |
How to Launch a Profitable
New Business
If you want to be a business-building genius
-- or just make a ton of money this year -- learn these
five proven (and absolutely true in my experience) secrets
of highly successful entrepreneurs.
Secret No. 1. Don't spend too much time planning.
When you are entering a market, you don't know (and couldn't
possibly understand) the hidden problems and challenges
you will face. You won't understand those problems until
you make a few mistakes. And you won't solve them (and go
on to making a success of your new business) unless you
are capable of changing directions quickly.
Most successful new businesses (probably 90% of them) end
up following practices that are different than anticipated.
That's why it doesn't pay to spend too much time and money
planning. Do a reasonable amount of noodling. Figure out
the big strokes and give yourself a bail-out option. Then
go for it. He who can adapt wins.
Secret No. 2. Don't spend too much money.
The vast majority of business start-ups that succeed do
so on a limited budget. Almost none of them have the benefit
of venture-capital funding.
The great majority of new businesses are hampered (and enhanced)
by flying on empty. People involved in businesses that have
limited funds must think harder, work harder, and (most
importantly) sell harder. Their primary initial effort is
to bring in the cash. And that's how it should be. There
is only one thing that will surely stop any business in
its tracks -- and that's a lack of money. Ironically, limited
capital usually means a quicker and stronger cash flow.
Secret No. 3. Get operational fast.
The most common reason for new product/project failures
is wasting time getting ready. Between making overlong and
expensive business plans, endlessly tinkering with the product,
fooling around with focus groups, and second-guessing yourself,
it's very easy to let a good product/project lose its steam.
Bootstrappers don't mind starting with a copycat idea targeted
to a small market. Imitation saves the cost of market research
-- and the start-up entering a small market is unlikely
to face competition from large, established companies.
Secret No. 4. Go for the quick cash first.
Contrary to what some business books tell you, successful
entrepreneurs admit that they take the fastest route to
cash when launching a new venture. They do so because they
don't have a choice. (See Secret No. 2.) After the cash
starts coming in, they have the time and funds to improve
the product, enhance customer service, and refine operations.
Keep in mind that the best-laid plans are often arrogant.
You don't know for sure how to best serve the market. When
launching a new business or product, figure out how you
can get to breakeven fastest. This kind of noodling will
force you to pay closer attention to the market.
Secret No. 5. Forget about the crack team; you are it.
Successful entrepreneurs don't hire experts to run their
businesses. They figure it out for themselves. When it comes
to making your new product/project work, rely on nobody
but yourself to make sure it gets done right. It may be
stressful and time-consuming to do a lot of extra work yourself,
but it will pay in the long run. You will understand the
project in an intimate, extremely valuable way.
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Today's Action Plan |
| Print out
today's simple strategic plan, above, for launching a new
business and set it aside for easy reference next time you
create a new business or product line.
|
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| Advertisement |
Learn Money-Making
Business Secrets of the World's Highest Paid SUPER CONSULTANT
If you own or run a profit based business or have
a promising money-making idea you're about to become a lot wealthier,
a lot sooner than you expected.
World famous marketing genius and business growth
expert, Jay Abraham, wants to make YOUR business or idea a small
(or large) fortune in the next 12 months. And he's willing to
do it for you at his expense and risk not yours.
http://www.agora-inc.com/reports/700SJABG/W700E973
|
It's Good To Know |
About Christopher
Columbus
Though generally given credit for being the
man who discovered America, not all historians consider
Christopher Columbus to be a hero. After five centuries,
he remains a mysterious and controversial figure who has
been variously described as one of the greatest mariners
in history, a visionary genius, a mystic, a failed administrator,
a naive entrepreneur, and a ruthless and greedy imperialist.
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Word to the Wise |
| "Explicitly"
(ik-SPLIT-sit-lee) means fully and clearly expressed; leaving
nothing implied.
Example (as used in Today's Essay, above):
"To do that, focus on a hole in your marketplace --
something that is obviously missing -- and then communicate
explicitly how your product or service fills that need."
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| Michael
Masterson
Copyright ETR, LLC, 2004
ALL CONTENTS OF THIS E-MAIL ARE COPYRIGHT
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