========================================================================
ENTERPRISE WINDOWS: OLIVER RIST                 http://www.infoworld.com
========================================================================
Monday, November 1, 2004

MICROSOFT CHALLENGES PENGUIN CUDDLINESS WITH TECHNET KINDNESS

By Oliver Rist

Posted October 29, 2004 3:00 PM Pacific Time

Baby back ribs. A nasty name when you think about it, but with meat
falling off the bone, a pile of roasted potatoes, a friendly merlot, and
the Patriots on TV setting a new record for undefeated ... ness, who's
thinking about nastiness? I can't even remember the Seattle poopypants
fiasco -- and on the slim chance she's reading: Please never say that
word again. With a BBQ-sauce-and-wine cocktail slowly congealing in my
goatee and the Pats crushing the opposition off to my left, I've
established a sanctuary of safety, a cloud of calm, a haven of ... never
mind. Point is, anxiety has taken a backseat to personal comfort.

ADVERTISEMENT
-- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- --
InfoWorld presents: Convergence Spotlight and White Papers
Advantages of Converged Services
Switched IP networks are rapidly becoming the corporate
communications architecture of choice. By converging voice,
data and video onto IP telephony platforms and Virtual
Private Networks, enterprises can supply bandwidth when
and where end users need it, while significantly lowering
administrative and equipment costs.
Register now to view this white paper:
http://newsletter.infoworld.com/t?ctl=9AD3EB:2B910B2
-- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- --

And yes, there's a Redmond segue here, although as usual, it's somewhat
tenuous. In case the never-ending spew of server products from the
poopy-oriented Northwest has on occasion become too much for you, I
strongly advise checking out the TechNet Virtual Lab .

Need to get your mental fingers deep into the guts of a new Microsoft
server product? Can't afford a test lab or all the configuration time
required to set up software with which you've got little experience?
TechNet Virtual Lab to the rescue. And no need to purchase TechNet
membership either; just fill out some user registration information --
and, Microsoft, you could use some work on this script -- and you're
ready to download any of eight different server modules.

Each module comes not only with evaluation software but with full
documentation presented in what amounts to lesson plan format. The
combination allows users to play with these servers in a sandbox
environment on a connected or stand-alone machine without the need to
dedicate hardware to your learning curve. Sure, downloads take some
time, and the lesson plan does have a bit of the Microsoft moonie
atmosphere about it, but for anyone not familiar with the software in
question, Virtual Lab's value is unquestionable.

The bad news is, Microsoft stopped at only eight modules. Where's
Commerce Server , CRM, Storage Server, or Live Communications Server?
Guys like me love the MOM (Microsoft Operations Manager) , ISA (Internet
Security and Acceleration) Server, and similar modules, but in this age
of IT-add-value-or-hit-the-bricks, elucidating on some of the other
tools in the Microsoft shed could certainly make many of our lives a bit
easier.

And not just easier from a feature evaluation perspective, either.
Planning any value-added business project, especially using Microsoft
tools, means looking at integration, capacity, and any number of
business-specific issues as well. Virtual Lab is a mechanism whereby
eager Microsoft administrators try out integration projects before
actually being forced to implement them. Or get formal training.

Let's face it. Buying a clue concerning any computing platform nowadays
means spending bucks on getting both yourself and your staff trained,
and those are costs most of us would just as well mitigate. Virtual Lab
gives us exactly that flexibility, allowing managers to choose software
toolkits and to prove their capabilities in the virtual sandbox before
being forced to spend valuable training bucks on improving staff
expertise.

It's a small example, but tangible nonetheless, of Microsoft's
kill-them-with-kindness strategy. Linux and Unix vendors, and to a
lesser extent Novell; these guys have a mantra of buckle down, learn it,
know it, use it, and then keep learning to stay even remotely competent.
This can be scary for an MCSE or even an all-around IT draftee the likes
of which many SMBs have employed as their internal computing resources.
Microsoft may wind up costing more and it may force customers into a
faster upgrade cycle, but the path to these disadvantages is paved with
pillows of kindness such as Virtual Lab that are difficult to find on
other computing platforms.

I expect to see initiatives similar to Virtual Lab in the coming months.
Microsoft knows its release strategy isn't making it any friends with
customers. Easy UIs and dominance of the desktop are no longer
guarantors to dominating the datacenter. Redmond needs to refocus its
efforts on capturing the minds of IT managers, and Virtual Lab is only
one small step in this direction. If you can't pummel the penguin, you
can certainly make him look less cuddly.

Oliver Rist is a senior contributing editor at InfoWorld.


========================================================================
TECHWORLD: THE NEW WEB SITE FOR UK IT PROFESSIONALS

Techworld is IDG's Web site for the IT professional.
It has been set up with one aim in mind; that of making
the network and IT manager(1)s job easier. It is written by
people with experience of running networks, people who are
aware of the technical problems that are thrown up in the
course of the working day. People like you in fact. Let us
know what you think at http://www.techworld.com

ADVERTISE
========================================================================
For information on advertising, contact [EMAIL PROTECTED]

UNSUBSCRIBE/MANAGE NEWSLETTERS
========================================================================
To subscribe, unsubscribe or change your e-mail address for any of
InfoWorld's e-mail newsletters, go to:
http://newsletter.infoworld.com/t?ctl=9AD3E8:2B910B2

To subscribe to InfoWorld.com, or InfoWorld Print, or both, or to renew
or correct a problem with any InfoWorld subscription, go to
http://newsletter.infoworld.com/t?ctl=9AD3EA:2B910B2

To view InfoWorld's privacy policy, visit:
http://newsletter.infoworld.com/t?ctl=9AD3E9:2B910B2

Copyright (C) 2004 InfoWorld Media Group, 501 Second St., San Francisco,
CA 94107



This message was sent to: [EMAIL PROTECTED]

Reply via email to