NETWORK WORLD NEWSLETTER: MICHAEL OSTERMAN ON MESSAGING
11/02/04
Today's focus:  Turning spam recipients into bounty hunters

Dear [EMAIL PROTECTED],

In this issue:

* FTC reports on idea of using bounty system for finding 
��spammers
* Links related to Messaging
* Featured reader resource
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Today's focus:  Turning spam recipients into bounty hunters

By Michael Osterman

Many spam recipients would probably like to adopt the Old West 
approach of "Dead or Alive" when it comes to finding and 
prosecuting spammers. Placing a bounty on the head of spammers 
would certainly provide an economic incentive to finding them.

In September, the Federal Trade Commission (FTC) published a 
report to Congress, "A CAN-SPAM Informant Reward System." This 
report, required by the CAN-SPAM Act, discusses the potential 
for rewarding people who provide information to the FTC on 
spammers who violate the act.

The gist of the report is that if a bounty system is 
established: A) It should reward informants once the court has 
established the guilt of the spammer, not when the spammer pays 
his fine; B) It should reward informants only when they provide 
information about the most egregious violations of the act; C) 
Taxpayers should pay the rewards instead of using fines 
collected from spammers; D) The FTC should be the final 
determinant of who would be rewarded; and E) Bounties should be 
big.

There is an interesting blog discussion on this issue at 
Marginal Revolution in which the author of a piece entitled 
"Spam Bounty" argues in favor of Point B above. The author 
contends that "focusing rewards on the spammers responsible for 
the particular pieces of spam that went out to the most people" 
would be the most effective method of stopping spammers, since 
it would limit information on less problematic types of spam. 
Already, the FTC processes 300,000 pieces of forwarded spam each 
day. Offering big bounties for any violation of the CAN-SPAM Act 
would likely result in an enormous increase in the amount of 
spam sent to the FTC for evaluation.

A bounty system might work very well to stop some of the most 
offensive spammers. A precedent for such a system was set by 
Microsoft earlier this year when it issued a $5 million bounty 
on virus writers; this led to the arrest of the 18-year-old 
German author of the Sasser worm.

However, unlike the authors of the report discussed above, I 
don't agree that taxpayers should foot the bill for paying 
informants.

What are your thoughts on the effectiveness of bounties to stop 
spammers or virus writers? Please drop me a line at 
<mailto:[EMAIL PROTECTED]>

RELATED EDITORIAL LINKS

Blog at Marginal Revolution
http://www.nwfusion.com/nlmsg802
_______________________________________________________________
To contact: Michael Osterman

Michael D. Osterman is the principal of Osterman Research 
<http://www.ostermanresearch.com/>, a market research firm that 
helps organizations understand the markets for messaging, 
directory and related products and services. He can be reached 
by clicking here <mailto:[EMAIL PROTECTED]> 
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