Good Day, Nelayan

SuccessNet Strategies is published for all our valued
subscribers and members. We're grateful to have you with us and
we appreciate your readership.

SuccessNet Strategies: Ideas, Inspiration, Resources and
Insights to help you live and work more effectively.

Volume 9, Issue 11.3 - November 11, 2004
U.S. Library of Congress, ISSN: 1529-3378
Published by Michael Angier and SuccessNet

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In This Issue:
Word count: 1,217, estimated reading time: 6.6 minutes
   :: Featured Articles
   :: 16 Tips for Becoming a Better Writer
   :: Featured Freebies
   :: Featured Product/Service
   :: Feedback & Contributions
   :: Classifieds

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SuccessNet Strategies is a no-cost electronic newsletter
dedicated to helping people be more effective and fulfilled--to
be masters of change instead of victims of change. We offer
tips, strategies, quotes, resources and shortcuts to getting
more done in less time and having more fun in the process. We're
always on the lookout for information to make your life easier
and help you be more successful.

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"Remember: You're either a dream maker or a dream breaker."
                             --Mark Victor Hansen

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This Week's Featured Articles

Eliminating Objections and Increasing Sal�s, by Charlie Cook
Objections are often the bane of salespeople. This article
explains how to avoid being surprised by prospects' objections
and how to eliminate them. Learn how to make it as easy as
possible for your prospect to be clients.
Read article at . . .
http://Successnet.org/articles/cook-objections.htm
<A href="http://Successnet.org/articles/cook-objections.htm";>Objections</A>

Perf�rmance Reviews, by Michael Angier
Professional relationships, like personal relationships are
built on trust and clear communication. Learn how to effectively
give and receive feedback from your team.
Read article at . . .
http://Successnet.org/articles/angier-performancereviews.htm
<A
href="http://Successnet.org/articles/angier-performancereviews.htm";>Perf�rmance
Reviews</A>

16 Tips for Becoming a Better Writer, by Michael Angier
Based on the positive response to last week's article on
checklists, we decided to resurrect this very popular article.
Although it's not actually a "checklist", it's a quick reminder
of ways to make your writing more effective.
Read article below or online at . . .
http://SuccessNet.org/articles/angier-writingtips.htm
<A href="http://SuccessNet.org/articles/angier-writingtips.htm";>Tips for Better
Writing</A>

For other recent articles, visit http://SuccessNet.org/home.htm

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16 Tips for Becoming a Better Writer, by Michael Angier

Whether you're writing a memo, a letter, an article or a full-
length novel, there are a few basic rules to keep in mind that
will help your message first to be read and then to be better
understood and accepted.

1. Nev�r Be Boring
Your reader will forgive almost anything except you being
boring. They don't have to agree with you, but they should at
least be intrigued. Make the reader care. Don't be afraid to be
"edgy." Look at every sentence and ask yourself, "Why will they
care about this?"

2. Write in Short Sentences
The reader shouldn't have to work hard to understand what you're
saying. If they have to go back over a sentence because of poor
structure, it's not their fault, it's yours. Read what you've
written aloud or have someone else read it aloud to look for
sentences that are too long or convoluted.

3. Write TO the Reader
Use "you" often. Look for ways to eliminate or reduce "I" and
"me". Present tense, second person is always best. It feels more
to the reader like you're talking to THEM.

4. Go Active
Use active verbs as much as possible. They're more engaging.
They move the reader along and take fewer words to get your
message across. "John loves Mary" is much more powerful than
"Mary is loved by John."

5. Keep it Simple
The front page of The Wall Street Journal and all of USA Today
is written for the eighth grade reading level. Why should we be
any different? People aren't interested in things they don't
understand. Make your points quickly and succinctly. Make your
words work and use as few of them as possible. You want to use
the right word, but make sure you're using it because it's the
right word and not just to show off your vocabulary--or your new
thesaurus.

6. Tell Stories
Facts tell and stories sell. The best writers and speakers of
the world have always been good story tellers. Your own stories
are the best. What you're sharing is wisdom from your point of
view, and stories can illustrate this better than anything else.

7. Know Your Subject
Write on things on which you've earned the right to write. Know
100 times more about your subject than you write about, but
don't write about all of it. The more you know, the more
confidence--and credibility--you'll have.

8. WIFM
This is the radio station that everyone listens to. The call
letters stand for What's in It For Me. People want to know what
they'll get out of what you're writing. Appeal to what they
want.

9. Write Like You Talk
Or at least the way you'd LIKE to talk. Too many times, I see
people who are good verbal communicators try to put on a
different air in their writing. It doesn't work. It's much
better to be conversational.

10. Paint Pictures
We think in pictures and should write in ways that create these
pictures in the mind of the reader. Be descriptive. Use
examples. Describe the unfamiliar by using some of the familiar.
"Jennifer's first day at her new job reminded her of the
freshness and unfamiliarity she experienced on her first day of
school."

11. Sleep On it
It's a rare individual who can sit down and write something well
at the first attempt. Any writing of import should be written
and then reviewed later--preferably at least a day later. Some
things should be edited several times over an extended period of
time.

12. Write and Read Extensively
This advice is from Stephen King--a prolific writer. If you want
to be a good writer, you have to do two things--read a lot and
write a lot. Enough said.

13. Break it Down
Where appropriate, use bullet points. Use them for summaries or
outlines. Think about someone who may only start out by scanning
your text. Let your bullet points draw the reader in.

A Few Added Points for Email Writing
14. Keep your lines 60-65 characters maximum. A column thats
too wide taxes the eyes of the reader and appears overwhelming.

15. Keep paragraphs to no more than six lines. Short paragraphs
provide white space to the text. They break up the page and make
it appear less formidable to the reader. As in music, the space
between the notes is as important as the notes themselves.

16. Don't use all caps. Capital letters are harder to read than
upper and lower case. They also can be perceived as SHOUTING! A
little uppercase usage is OK--using all caps doesn't work and
looks amateurish.

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"The greatest joys of life are happy memories. Your job is to
create as many of them as possible."
                             --Brian Tracy

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Feedback - "The Breakfast of Champions"
We welcome and encourage you to share your comments and
suggestions. mailto:[EMAIL PROTECTED]

Contributions
Please visit our web site to review our Writer's Guidelines at
http://SuccessNet.org/writers.htm

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Classifieds
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"Make it a rule of life nev�r to regret and nev�r to look back.
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"The proper function of man is to live, not to exist. I shall
not waste my days in trying to prolong them. I shall use my time."
                             --Jack London

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Angier. All rights reserved. U.S. Library of Congress ISSN:
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