--- In [email protected], "Mack, David" <[EMAIL PROTECTED]> wrote: > > Tony Brooks wrote: > > > If anyone is interested the ASA have just told me that any > > supplier can tell lies in adverts as long as they (the ASA) > > think this will not "mislead customers to their detriment". > > But apparently you can no longer advertise with the slogan "Go to work > on an Egg" because eating an egg for breakfast every day is not a varied > diet! > > See > http://www.telegraph.co.uk/news/main.jhtml? xml=/news/2007/06/19/negg119. > xml > > David Mack
I raised this with the ASA and asked them to explain how both organisations (The Egg add comes under a different body because it was to be broadcast)could come up with different adjudications when the crux of both was the likely reaction of consumers and they (the ASA) basically said they operate under a different code so will not consider the broadcasts lot precedent. It stinks. The ASA chap refused to tell me how he was qualified to adjudicate on a technical matter. Tony Brooks
