Adrian Stott wrote...
>Just take a look at the home page of the site in question.
>http://britishwaterwaysfitforpurpose.blogspot.com/
>What do you see?
>
>Top right, two options -- "Create blog", and "Sign in"
>
No, I don't see that. I see my Googlemail address, "Dashboard" and "Sign 
out". This is because I manage several blogs and am currently signed in 
to "Blogger". These options are not part of the blog itself but part of 
the "Blogger" bar across the top, which is the only downside of using 
the excellent free services of "Blogger".

>Bottom left -- "Subscribe to ..."
>
>Those are what the first-time visitor sees, and thus what he may
>legitimately think he is expected to choose among.
>
You will see something like "Subscribe to" on most blogs. If you think 
it means that you have to pay money or fill in a form with all your 
details in order to read the content then you are showing your ignorance 
of these things.

If you follow the link to "Subscribe" to a blog then it takes you to a 
page where you can subscribe to the rss news feed, which enables you to 
receive updates through a newsfeed reader, your iGoogle page, My Yahoo 
or many other interfaces that display feeds. Updates via rss feeds are 
available for many other sites like BBC News, newspapers, sport sites 
and even Pennine Waterways. But, of course, you wouldn't look at Pennine 
Waterways as it doesn't identify the author or display a site policy, 
whatever that is.

 >That's what I look for.  I don't want to have to open the tin
 >to find out what is in it -- I want there to be a nice clear label.

You must end up looking at very few websites.
-- 
Martin Clark

Pennine Waterways Website    http://www.penninewaterways.co.uk

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