Thursday, March 26, 2009



<http://refreshingnews.blogspot.com/2009/03/as-teenage-pregnancies-soar-governments.html>As
 
teenage pregnancies soar, the Government's answer... abortion ads on 
television

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Baby-faced Alfie Patten reportedly became a father at just 13 with 
his 15-year-old girlfriend

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Condom manufacturers and abortion clinics are to be allowed to 
advertise on television and radio in a bid to cut to combat teenage 
pregnancy and promote sexual health

Condom adverts could be shown before the 9pm television watershed 
while abortion advice services may be allowed to advertise for the 
first time under a proposed relaxation of industry rules.

It would be the first time that pregnancy advice services, both those 
in favour of abortion and those against, will be permitted to 
advertise, under a review by the Advertising Standards Authority (ASA),

However, those against abortion will be required to "make clear if 
they do not refer women for abortion" as "delays in performing an 
abortion could result in medical complications", according to the review.

The new code would see further relaxation of rules for advertising 
condoms, except around programmes directed at children below the age of 10.

Currently, Channel 4 is the only channel where condoms are allowed to 
be advertised from 7pm.

The Independent Advisory Group (IAG) on Sexual Health and HIV made 
the recommendations in an attempt to combat Britain's teenage 
pregnancy rate, the highest in Europe, and sexually transmitted diseases.

 From 2002 to 2006, more than 11,000 under-16s were diagnosed with 
gonorrhoea, chlamydia, syphilis, herpes or genital warts.

The IAG said surveys show that young people believe television is one 
of the most effective ways of encouraging condom use.

There have also been calls for more protection for children, 
including a ban on advertisers promoting 18-rated computer games 
around programmes made for youngsters.

New rules have also been suggested to prevent marketers from 
collecting data from under 12's without getting the parental consent.

A clampdown on adverts which exaggerate environmental claims could 
also come into force under the new rules.

Andrew Brown, chairman of Committee of Advertising Practice (CAP) and 
the Broadcast Committee on Advertising Practice (BCAP), the bodies 
which set out the rules for advertisers, said: "The UK advertising 
codes are widely recognised for setting a high bar for social responsibility.

"Our priority is to ensure that the rules remain relevant for the 
future so that consumers can continue to enjoy and trust the ads they see.

"Throughout this process, we sought the views of industry and 
policymakers and now we want to hear from all other interested 
parties, including the people that matter the most in advertising, 
the general public."

The 12-week consultation closes on Friday June 19 and the new codes 
are expected to come into force in 2010.

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