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--
[The disarming of citizens] has a double effect, it palsies the hand
and brutalizes the mind: a habitual disuse of physical forces totally
destroys the moral [force]; and men lose at once the power of
protecting themselves, and of discerning the cause of their
oppression.
-- Joel Barlow, "Advice to the Privileged Orders", 1792-93
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--- Begin Message --- Title: Trading Wizards Alerts Featured Company--- End Message ---
SPECIAL ALERT: ICONET, Inc. (OTC BB: ICON)�� January 2002
REASONS TO BUY ICON 1. The Greatest Quest of all Investors is to get in at the Beginning.
2. ICON has a mandate to become the leading global provider of public internet access stations, through their Internet Connection Kiosk ("the ICK"). 3. The ICK will offer convenience and access to users of the Internet, as well as the majority of the population with no internet access. 4. The market for interactive kiosks is relatively new and growing faster than ever. Demand for public access to the Net will fuel this growth. 5. The ICK offers all of the convenience and functionality of a personal computer in a public space. 6. Users have the ability to access the Internet and email as easily as they can withdraw money from an ATM. 7. The primary product that ICON will offer is the ICK, which can be described simply as a Net-enabled equivalent of a public pay-phone offering internet access for everything from e-mail to the World Wide Web
SYMBOL: ICON SHARES OUTSTANDING: 31.3mm FLOAT (est.): 1.3mm 52 WEEK HIGH/LOW: $19 - $0.50 SHORT TERM PRICE PROJ.: $4.25 12 MONTH PRICE PROJ.: $9.58
8. Frost and Sullivan estimates shipments of 2,500,000 units worldwide between 2001 and 2006, which represents a compound annual industry growth rate of 25% through 2006 9. In their "World Interactive Kiosk Report", they predict this market to be valued in excess of $12B by 2006. Similar levels of tremendous growth were experienced by the U.S. cellular telephone industry in the 1990s 10. ICON estimates that there are currently approximately 430,000 prospective locations worldwide 11. ICON expects to install 1,000 units in the first year of operations at the rate of approximately 80 units per month 12. Using conservative estimates, ICON expects to generate revenue in the first year of $11,142,000 and EBITDA of $5,406,500
INVESTMENT SUMMARY ICON's goal is to manufacture and market the Internet Connection Kiosk (the "ICK"), which can be described simply as a Net-enabled equivalent of a public pay phone offering Internet access for everything from e-mail to the World Wide Web.
� When one first hears the word "kiosk" the image that may come to mind is that of a Charming Parisian street structure where various forms of information and advertisements are posted for public view. Indeed, the "kiosk" is as much a part of the Paris landscape as the Eiffel Tower. However, today there is rapidly evolving another execution/embodiment of the term "kiosk". With the advent of the Internet there is an increasing trend toward the introduction of Internet application into an interactive kiosk experience. Specifically, kiosk is a term used to describe an increasingly popular vehicle for the electronic dissemination of information in various forms to the general public.
While the general public may not yet fully recognize the term "kiosk" as descriptive of the machines that are being installed around them, chances are they have used one. Because so many diverse applications and placements are emerging. Some interactive electronic kiosks can be seen in places like airports and other transportation centers where they commonly impart travel-related information and provide e-mail access. This information may range from maps and directions to the availability of accommodations. Increasingly, many people want to check their e-mail while on the road without the inconvenience of carrying a laptop computer.
Kiosks have also been installed by many public agencies and have proven useful in various functions that have streamlined municipal operations. Kiosks provide government with another low cost service outlet within government buildings accessible 24 hours a day or out on the street. Among other reasons, retail stores are deploying kiosks to help maintain customer service levels in the face of a tight job market and high staff turnover. Businesses use kiosks to advertise employment listings in malls or within their building lobbies. Museums are introducing kiosks as a way to provide a deeper educational experience for the information hungry exhibit visitors.
ICON's goal is to manufacture and market the Internet Connection Kiosk (the "ICK"), which can be described simply as a Net-enabled equivalent of a public pay phone offering Internet access for everything from e-mail to the World Wide Web.
Internet kiosks occupy a uniquely differentiated position in the medium mix. They are at the same time distinctly unlike newspapers, television or radio, while maintaining semblances of each. What truly separates the Internet kiosk is its ability to deliver a dynamic and highly interactive consumer experience on demand, twenty-four hours a day.
ICON's management is convinced that the Internet kiosk is the next obvious step in the evolution of the Net. By empowering truly accessible computing, the unit brings the power of the Internet to people where they want it most. The Internet kiosk enables consumers to check email and access the Internet at previously unconventional times and places. � With the introduction of this product at a time when the pay phone market decays in what is most probably a permanent decline, ICON anticipates that the Internet kiosk will become the interactive pay phone of the next decade. The Product � The ICK offers all of the convenience and functionality of a personal computer in a public space. The ICK responds to the need for ubiquitous access to information by delivering the right information in the right place at the right time. Users have the ability to access the Internet and email as easily as they can withdraw money from an ATM. The ICK is a relatively unsophisticated product. Quite simply, it is a standard PC housed in an enclosure and equipped with kiosk software. Once connected to the Internet, the ICK is ready for placement in a public location.
Revenue Streams � The revenue possibilities present in the Internet kiosk industry are vast. Normally, rivalry among existing firms during an industry's growth stage tends to be relatively low. Rapid growth in demand typically enables companies to expand their revenues and profits without necessarily taking market share away from competitors. To ensure revenue growth, ICON intends to regularly monitor the individual ICK stations. If an individual location fails to meet expected operating income, steps will be undertaken to improve revenue. Should a site continually fail to meet expectations the ICK will be moved to a new site.
ICON expects to install 1,000 units in the first year of operations at the rate of approximately 80 units per month. ICON expects to generate revenue from the following sources:
- Usage Fees - the ICK allows for payment by coin, credit card, debit card and prepaid cards.
- Prepaid Access Cards - ICON expects to offer prepaid access cards to encourage bulk purchase of usage hours and promote customer loyalty. Prepaid cards will be offered in denominations of multiples of one hour at prices that will make the purchase of such cards attractive.
- Sponsorship Advertising - each ICK will have exterior branding capabilities for a number of different advertisers. Rather than dedicating the exterior of each ICK to a single advertiser, ICON has opted for this "jungle theme" in order to maximize advertising revenue.
VALUATION �
ICON is a development stage company. With many development stage company's, there are many risk's as well as the potential rewards. According to ICON's business plan, ICON estimates 1st year revenues of $11,142,000 with EBITDA of $5,406,500 or $.17 per share, and revenue's growing to $162,764,266 with EBITDA of $97,248,199 or $3.13 per share, in its third year from launch. According to ICON management, ICON anticipates launching its first product within 45 days.As a good rule of thumb, a growth company should trade in the marketplace at a multiple of its growth rate. If we apply the potential 5 year growth rate of the industry (for valuation purposes), according to Frost and Sullivan (the experts), which is 25% or 25x as the multiple, based on ICON's 1st years estimated EBITDA of $.17 per share, this would imply a short term stock price of $4.25 per share.
Looking out longer term, based on ICON'S projections, ICON projects EBITDA of approximately $1.15 per share in its second full year of operation. If ICON were to trade in the marketplace at 1/3 the projected industry growth rate of 25% or 8.3X this would equate to a stock price of $9.58 per share.
SUMMARY �
We believe once ICON's corporate accomplishments receive increased recognition, it will attract formidable investment consideration as a rapidly evolving growth company in an industry affording huge potential. The stock appears speculatively attractive for risk-oriented investors seeking above average capital appreciation.
Disclaimer:
;)
TradingWizards (TW) publishes reports providing information on selected companies that TW believes has investment potential. TW is not a registered investment advisor or broker-dealer. This report is provided as an information service only, and the statements and opinions in this report should not be construed as an offer or solicitation to buy or sell any security. TW accepts no liability for any loss arising from an investor's reliance on or use of this report. An investment in ICON is considered to be highly speculative and should not be considered unless a person can afford a complete loss of investment. An affiliate of TW has been hired by a third party consultant, and is contracted to receive 70,000 free trading shares of common stock for the publication and circulation of this report. TW intends to sell all or a portion of the of the ICON stock at or about the time of publication of this report. Subsequently TW may buy or sell shares of IC! ON stock in the open market. This report contains forward-looking statements, which involve risks, and uncertainties that may cause actual results to differ materially from those set forth in the forward-looking statements. For further details concerning these risks and uncertainties, see the SEC filings of ICON including the company's most recent annual and quarterly reportsThis email was sent to you because you asked to receive information about stocks and stock trading. Periodically we will send out alerts and newsletters about stocks and stock trading.
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