Hi Billy,

On Dec 1, 2009, at 3:42 PM, [email protected] wrote:
> I like her article. But in terms of the real world problem being posed
> it comes up short.

Meaning it doesn't solve *your* problem. :-P

Actually, the real issue you are facing is that you are a *startup*.  Thus, you 
need to start thinking like an entrepreneur:

a) What is your primary mission

b) What is the business model to make that sustainable

c) How can you bootstrap it

d) Whom do you need on board to make that all happen

Those aren't problems that anyone can solve for you.  Though, Paul Graham would 
be an excellent place to start:

http://www.paulgraham.com/articles.html

In fact, he touched on this very issue recently....

http://www.paulgraham.com/publishing.html

> What happens to publishing if you can't sell content? You have two choices: 
> give it away and make money from it indirectly, or find ways to embody it in 
> things people will pay for.

The news isn't very encouraging for those hoping to raise money for journalism, 
but that's just hard cold reality.

Though, Arianna did highlight a few models that seem to be working:

> And all across the country, passionate entrepreneurs are doing just that, 
> experimenting with new and creative revenue models. TechDirt.com is 
> monetizing its engaged and highly informed community by turning them into 
> focus-groups-for-hire. ProPublica is using a not-for-profit model to produce 
> impact investigative journalism. And there are many different powerful local 
> journalism models, including Voice of San Diego, which supports its 
> award-winning local journalism with a combination of advertising and public 
> radio-style contributions from foundations and users.
> 
> The new paths to success are still being charted -- and much remains 
> uncertain. But this much is clear: we can't use an analog map and expect to 
> find our way in a digital word.
> 

Did you look at any of those to see how they work, and what might be applicable 
to your situation?

http://www.TechDirt.com/

http://www.propublica.org/

http://www.voiceofsandiego.org/

-- Ernie P.

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