> Critter <[EMAIL PROTECTED]> wrote: > what?!? No Stella Artoir(sp?) on that list.???
I have a possibly boring abridged story about that beer and why it's in the US. Some entrepreneurs wanted sell a new light beer in the States so they spent a lot of money developing the best tasting light beer they could make and sold it under the Sam Adams Light label (the developers and owners of SA were MBA buddies). In blind taste tests Sam Adams Light always won but Amstel Light, the constant loser, always outsold it even after the tasters found out they liked SA Light better. Sam Adams continued selling the beer (I think it's still out there). The entrepreneurs learned a lesson: they found out the reason people liked Amstel Light better was because it sounded foreign and people associated that with quality - even when they knew it was a worse tasting beer! (e.g., Corona, Red Stripe) So they bought the rights to cheapest swill they could find that wasn't in the US, but sounded foreign - Stella Artois. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~| Purchase from House of Fusion, a Macromedia Authorized Affiliate and support the CF community. http://www.houseoffusion.com/banners/view.cfm?bannerid=36 Message: http://www.houseoffusion.com/lists.cfm/link=i:5:132426 Archives: http://www.houseoffusion.com/cf_lists/threads.cfm/5 Subscription: http://www.houseoffusion.com/lists.cfm/link=s:5 Unsubscribe: http://www.houseoffusion.com/cf_lists/unsubscribe.cfm?user=89.70.5 Donations & Support: http://www.houseoffusion.com/tiny.cfm/54
