> Kevin wrote: > Is anyone else creeped out by the "wake up with the King" commercials? >
Who isn't?! Some creepy plastic head guy standing outside your bedroom window! Freaky. I'll give them this though, I think brand awareness is up and the commercials seem targeted to the right segment, but I think they need to add a hip factor or something. McDonalds excels because it's a family place and they sell consistancy (the world over, usually the potties are fairly clean :). Wendy's has hit the fresh angle and added differentiating food lines. BK just doesn't seem to have a hook yet. The new sandwiches are ok, but I think they need a better identity. I believe it's Bain Cap and TPG that bought them and TPG brought in a young turn around master from the airlines who's been in place for about a year now. They're getting a good start, but a creepy plastic head guy isn't a good identity. It's time for step 2. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~| Discover CFTicket - The leading ColdFusion Help Desk and Trouble Ticket application http://www.houseoffusion.com/banners/view.cfm?bannerid=48 Message: http://www.houseoffusion.com/lists.cfm/link=i:5:153929 Archives: http://www.houseoffusion.com/cf_lists/threads.cfm/5 Subscription: http://www.houseoffusion.com/lists.cfm/link=s:5 Unsubscribe: http://www.houseoffusion.com/cf_lists/unsubscribe.cfm?user=89.70.5 Donations & Support: http://www.houseoffusion.com/tiny.cfm/54
