Damn, Jerry, I thought I was reading Tony Robbins for a few minutes there. :) Good ideas, man. And I have virtually no interest in the punk scene whatsoever.
Jerry Johnson wrote: > First, I can't recommend any book more highly than The Tipping Point > right now. Get it. Read it. Think about it. Good stuff. > > Next, when I say radio, I don't neccessarily mean traditional > broadcast radio. I know that is not where I find my stuff (and haven't > for two decades). But there are places and people who still serve the > same function for me as traditional radio. The place where people go > to hear the latest music, the old classics, the talk about the scene. > Online stations. Live365 broadcasts. shoutcast streams. podCasts. The > iPod of the bartender at my local hangout. Mixed tapes from friends. > My sister. You need to get the people that your people listen to and > trust on the topic of music to talk about your show. Not because they > have to, but because they want to pass the info on. > > I get the no traditional tickets, but there should be something that > serves a similar purpose. > Something I can throw on my bedstand and remember that I actually went > out for a change. > I think your key to success will be to get some people who are not > regulars on the scene to augment the regulars. Probably 2 to 1. Or, > instead of tickets, do something else. For example, at most shows I've > been to, its all been about the hand-stamp. Do something with that. > Have the image of the stamp be the codeword to get in to the show info > on your site. Have multiple images each night that are pieces of a > puzzle, or iconographs in a picture-sentence (think of the cap of a > heffenreffer). Have a contest to see who can figure out the puzzle for > the evening. (this would require people actually talking to other > people to see their stamps) Use ink that only shows under a > blacklight, and put a couple of blacklight lamps near the cd/tshirt > table. > > Most of these ideas are stupid and won't help, but they might spark something. > > I know your audience will pretend they don't like such things, but I > have found the punk audiences to be smarter than the average bear, and > for the most part are willing to do stupid things in public. Give em a > chance and a reason. I don't know what, though. Hold a karaoke contest > at a karaoke bar featuring music from the set list. (imagine the > sinatra singers and their surprise) > > Have an iPod station that lets you download a song right there at the show. > > Have a decent photog at each show, and take a few good pictures, write > a decent short article about the show, and make it available to all > your local press. (Do their work for them. They always need content, > often don't have the resources to get it, and usually hear about the > good stuff way after it happens.) > > Make PDF of flyers available on your site. Let your street teams print > them and hand them out. > Let your street team signup and coordinate online. > > Get a few bartenders or other service folk, give them free entry, and > give them a few free passes to hand out. (Make them part of your > street team). > Send out your street team two hours before the show to all the > surrounding businesses, and have them ask people who look like they > might go "Hey, am I going to see you at the show tonight..." > Since it is an all-ages venue (and therefore no booze), can people > leave, go to another bar for a drink, and come back (I am not > strait-edge, liked to drink a little when out, and typical dipped out > now and then during long shows). If so, get the local bars to offer > them a discount with the stamp during a show. Same with dinner if you > can swing it. > All-ages venue - how do you get the kids in? Article in school newspapers? > > ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~| Message: http://www.houseoffusion.com/lists.cfm/link=i:5:194194 Archives: http://www.houseoffusion.com/cf_lists/threads.cfm/5 Subscription: http://www.houseoffusion.com/lists.cfm/link=s:5 Unsubscribe: http://www.houseoffusion.com/cf_lists/unsubscribe.cfm?user=11502.10531.5 Donations & Support: http://www.houseoffusion.com/tiny.cfm/54
