I've seen similar methods taught in sales training.. ie: How to close a sale...
sas Scott A. Stewart Webmaster/ Developer 11820 Parklawn Dr Rockville, MD 20852 (301) 770-9610 x 335 -----Original Message----- From: Larry C. Lyons [mailto:[EMAIL PROTECTED] Sent: Monday, March 06, 2006 5:01 PM To: CF-Community Subject: Re: FW: Soft Drinks may cause obesity Its something I've done in every learning theory course I've taught. Google selective reinforcement of verbal behavior. I'll have to dig into the course notes, but from what I remember It was first discussed by a researcher named Green in an article in a behavioral psychology journal back in 1956. Simply put it uses verbal and non verbal cues to reinforce a chosen verbal behavior. First off you choose what you want to reinforce, in this example I'll use personal pronouns, I, me etc. Next get a baseline - in other words what's the base rate of the vict^H^H^H^H person who is participating. Then you start selectively reinforcing the person saying the target. Keep saying things like "uh-huh", yes, etc, whenever the person says the target, keep eyecontact a bit longer, lean forward a bit etc ...After a very short while -typically 5 to 10 minutes (I set up my labs so that they only took a short while) the person will be saying the target a lot more. More importantly they will never notice if you're halfway smart and unobvious about it. The next phase is to show that the behavior is under experimental control, by stopping all verbal reinforcement of the target. Initially the production will go up, but very rapidly it will almost cease - actually most likely it will most likely go under the original baseline rate. Its subtle, but works, and the person rarely notices. Now to really mess with your head, the next time we talk in person I may decide to demonstrate this method with you. And even though I've told you about it, you'll never notice. I've seen variations of this method in all sorts of different situations. For instance, in grad school we had to do a proseminar in humanistic psychology. The prof who taught the course was really down on behavior psychology. So several of us decided to give him a demonstration. This prof was one of those who liked to walk all over the front half of the room while lecturing. We decided to lock him down to one corner. In the next class when he began lecturing whenever he approached the target corner, we would ask more questions, look interested etc. As we tightened up the target area, he got reinforced for being closer to that corner. By the end of the class he was standing in the corner finishing off his lecture. And he never realized what we were doing to him, until we told him. larry On 3/6/06, Loathe <[EMAIL PROTECTED]> wrote: > Come on Larry, I call bullshit. > > I'm skinny as hell, and I drink Mountain Dew (highest average sugar and > caffeine content of a normal soda) by the case. Why am I not fat and nasty? > Because I don't eat like crazy and I stay active. > > > -- > Tim Heald > [EMAIL PROTECTED] > 703-300-3911 > -----Original Message----- > From: Larry C. Lyons [mailto:[EMAIL PROTECTED] > Sent: Monday, March 06, 2006 3:24 PM > To: CF-Community > Subject: Re: FW: Soft Drinks may cause obesity > > In other words that's the same set of arguments that big tobacco has been > using for years. > > larry > > On 3/6/06, Kevin Graeme <[EMAIL PROTECTED]> wrote: > > On 3/6/06, Larry C. Lyons <[EMAIL PROTECTED]> wrote: > > > > > "I think that's laughable," said Richard Adamson, a senior science > > > consultant to the American Beverage Association. Lack of exercise > > > and poor eating habits are far bigger contributors to America's > > > weight woes, he said. > > > > > > That's a hilarious quote. It's not the soft drinks, it's the poor > > eating habits....of consuming soft drinks. > > > > > > > > ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~| Message: http://www.houseoffusion.com/lists.cfm/link=i:5:199064 Archives: http://www.houseoffusion.com/cf_lists/threads.cfm/5 Subscription: http://www.houseoffusion.com/lists.cfm/link=s:5 Unsubscribe: http://www.houseoffusion.com/cf_lists/unsubscribe.cfm?user=11502.10531.5 Donations & Support: http://www.houseoffusion.com/tiny.cfm/54
