Well... :)

-----Original Message-----
From: G Money [mailto:[email protected]] 
Sent: Friday, October 09, 2009 5:15 AM
To: cf-community
Subject: Re: Social Media has now past porn as the #1 Internet Past-time


This is an outrage!!!

I pledge to double my efforts in order to get Pr0n back on top! Or on
bottom, if it prefers.....

On Fri, Oct 9, 2009 at 6:43 AM, Erika L. Rich <[email protected]> wrote:

>
> http://www.reuters.com/article/technologyNews/idUSSP31943720080916
>
> First page below, click to read it all...
>
> Social networking sites are the hottest attraction on the Internet,
> dethroning pornography and highlighting a major change in how people
> communicate, according to a web guru.
>
> Bill Tancer, a self-described "data geek", has analyzed information for
> over
> 10 million web users to conclude that we are, in fact, what we click, with
> Internet searches giving an up-to-date view of how society and people are
> changing.
>
> Some of his findings are great trivia, such as the fact that elbows, belly
> button lint and ceiling fans are on the list of people's top fears
> alongside
> social intimacy and rejection.
>
> Others give an indication of people's interests or emotions, with an
annual
> spike in searches for anti-depression drugs around Thanksgiving time in
the
> United States.
>
> Tancer, in his new book, "Click: What Millions of People are Doing Online
> and Why It Matters", said analyzing web searches did not just reflect what
> was happening online but gave a wider picture of society and people's
> behavior.
>
> "There are some patterns to our Internet use that we tend to repeat very
> specifically and predictably, from diet searches, to prom dresses, to what
> we do around the holidays," Tancer told Reuters in a telephone interview.
>
> Tancer, general manager of global research at Hitwise, an Internet
tracking
> company, said one of the major shifts in Internet use in the past decade
> had
> been the fall off in interest in pornography or adult entertainment sites.
>
> He said surfing for porn had dropped to about 10 percent of searches from
> 20
> percent a decade ago, and the hottest Internet searches now are for social
> networking sites.
>
> "As social networking traffic has increased, visits to porn sites have
> decreased," said Tancer, indicated that the 18-24 year old age group
> particularly was searching less for porn.
>
> "My theory is that young users spend so much time on social networks that
> they don't have time to look at adult sites."
>
> SOCIETY CLICKS TO CHANGE
>
> Tancer said the change in communication patterns was one of the most
> noticeable shifts in society in the past five years -- a key point for
> marketers seeking to learn about their audiences.
>
> But analyzing data also showed what preoccupied people, allowing Tancer to
> predict the outcome of reality TV shows.
>
> "I noticed in our data that some of the top search terms are about
tropical
> storms in the United States," said Tancer.
>
>
> 



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