Robert Munn wrote:
> hulu has it, or grab it off the torrents...
Torrents have never worked for me. The few times I wanted to watch some
show to be motivated enough to try them so that I overcome my general
'boy scout' nature I was unable to make it work. Finding the tools from
sources I felt I could trust. Getting them installed. Trying to get
everything communicating through my home network and wireless router.
After all that, the shows I wanted where so sparsely represented on
these torrent things that they seemed to all be dead and nothing would
download. On top of all this, I don't yet have a computer hooked into
my TV and I don't want to watch my shows on my laptop or desktop CRT
screens when five feet away is my 28 inch LCD HD TV. This introduces
the thought that has been rolling around in my head for a long time now,
but I do not know what to do with it.
With Computers, TIVO, Cable On Demand features, the internet, web sites
like Hule, etc I feel all the pieces are available to provide the
Television consumer the ultimate in TV viewing choice. They way I have
thought of this, with purely imaginary numbers because I don't really
know true ones, if a popular show costs 1 million dollars an episode to
make and is being watched by 10 million viewers then my simple math says
advertisers are hoping to get 10 cents per viewer when they watch the show.
So bill the consumer directly that dime for watching that episode with
no commercials. Allow the consumer to watch this show whenever they
want to with on demand type systems. If somebody hears about a great
show that has been on for a while, they can go back and watch all the
episodes in order from the beginning.
I feel many people would be happy to pay that and never be bothered with
commercials. But some would like to not to. Using the same on demand
systems that consumers use to watch shows they can watch commercials and
subsidize their television watching.
I see many benefits such a system could have for all the parties:
* Consumers get access to the television content they want when they
want it.
* Networks would no longer be restricted to 168 hours of broad cast
time a week.
* Shows could be produced on different schedules rather then daily
or weekly.
* Less popular shows could still be offered as long as their
audience is willing to pay enough to subsidize the cost of making
the show. S
* hows make money when they are viewed, even if this is hours, days,
weeks, months or years after they officially 'aired'.
* Consumers only pay for the shows they actually watch, not all the
hundreds of other channels and shows that are currently piped into
every cable subscribers home.
* Advertisers would know they actually have an engaged audience.
* It should be easy to to incorporate web features into these
advertisements that could lead to sales one way or another. Such
as connections to web sites for more information; or adding items
web based shopping list that would then be accessible on a smart
phone when the consumer next goes to the store, etc.
* Consumers would watch advertisements for products they are
actually interested in. I.E. the strictly observant Mormon or
Muslim American football fan can watch advertisements for
something other then beer products to pay for their Sunday pigskin
fix.
* In future generations of this concepts I can see a more seamless
idea of product placement in the television shows, where the TV
top computers that are providing the user interface end of the on
demand system could receive some type of XML data in addition to
the television content. This would allow the consumer to
investigate anything they saw in the show. For example, Las Vegas
tourism board associate with CSI episodes, the models and makers
of the cars used in the show, or the clothes or whatever.
* This would be a huge differentiator for cable/dish companies that
would separate their services from over the air content, which I
presume would have to keep the current advertising supported model.
* I see no reason why the costs of the cable/dish services and
equipment provided in the consumer home could not be subsidized
with the same advertising watching. Watch a few more adds and
have your cable bill subsidized for the month.
I see this as being an open market place. Show producers can charge
whatever they feel their show is worth to the people watching it.
Advertisers can offer more subsidiaries to get their products seen by
more people. I still see the possibility for show and advertisers ties
in. Watch and advertisement for Downy laundry detergent and get 20
cents for watching the Guiding Light soap opera instead of the normal 10
cents for any other show.
Just some thoughts that have been rattling around my head during long
drives and commutes. I don't see why this is not technically possible
with some work and effort, but I have no idea how to do anything with it.
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