I think that people in the United States by and large like "all you can eat" plans. Having said that, we kinda already have what you suggest. If you want commercial free, buy from iTunes, if you want to see commercials, watch Hulu.
-Cameron On Wed, Nov 18, 2009 at 2:34 PM, Ian Skinner <[email protected]> wrote: > > Robert Munn wrote: >> hulu has it, or grab it off the torrents... > > Torrents have never worked for me. The few times I wanted to watch some > show to be motivated enough to try them so that I overcome my general > 'boy scout' nature I was unable to make it work. Finding the tools from > sources I felt I could trust. Getting them installed. Trying to get > everything communicating through my home network and wireless router. > After all that, the shows I wanted where so sparsely represented on > these torrent things that they seemed to all be dead and nothing would > download. On top of all this, I don't yet have a computer hooked into > my TV and I don't want to watch my shows on my laptop or desktop CRT > screens when five feet away is my 28 inch LCD HD TV. This introduces > the thought that has been rolling around in my head for a long time now, > but I do not know what to do with it. > > With Computers, TIVO, Cable On Demand features, the internet, web sites > like Hule, etc I feel all the pieces are available to provide the > Television consumer the ultimate in TV viewing choice. They way I have > thought of this, with purely imaginary numbers because I don't really > know true ones, if a popular show costs 1 million dollars an episode to > make and is being watched by 10 million viewers then my simple math says > advertisers are hoping to get 10 cents per viewer when they watch the show. > > So bill the consumer directly that dime for watching that episode with > no commercials. Allow the consumer to watch this show whenever they > want to with on demand type systems. If somebody hears about a great > show that has been on for a while, they can go back and watch all the > episodes in order from the beginning. > > I feel many people would be happy to pay that and never be bothered with > commercials. But some would like to not to. Using the same on demand > systems that consumers use to watch shows they can watch commercials and > subsidize their television watching. > > I see many benefits such a system could have for all the parties: > > * Consumers get access to the television content they want when they > want it. > * Networks would no longer be restricted to 168 hours of broad cast > time a week. > * Shows could be produced on different schedules rather then daily > or weekly. > * Less popular shows could still be offered as long as their > audience is willing to pay enough to subsidize the cost of making > the show. S > * hows make money when they are viewed, even if this is hours, days, > weeks, months or years after they officially 'aired'. > * Consumers only pay for the shows they actually watch, not all the > hundreds of other channels and shows that are currently piped into > every cable subscribers home. > * Advertisers would know they actually have an engaged audience. > * It should be easy to to incorporate web features into these > advertisements that could lead to sales one way or another. Such > as connections to web sites for more information; or adding items > web based shopping list that would then be accessible on a smart > phone when the consumer next goes to the store, etc. > * Consumers would watch advertisements for products they are > actually interested in. I.E. the strictly observant Mormon or > Muslim American football fan can watch advertisements for > something other then beer products to pay for their Sunday pigskin > fix. > * In future generations of this concepts I can see a more seamless > idea of product placement in the television shows, where the TV > top computers that are providing the user interface end of the on > demand system could receive some type of XML data in addition to > the television content. This would allow the consumer to > investigate anything they saw in the show. For example, Las Vegas > tourism board associate with CSI episodes, the models and makers > of the cars used in the show, or the clothes or whatever. > * This would be a huge differentiator for cable/dish companies that > would separate their services from over the air content, which I > presume would have to keep the current advertising supported model. > * I see no reason why the costs of the cable/dish services and > equipment provided in the consumer home could not be subsidized > with the same advertising watching. Watch a few more adds and > have your cable bill subsidized for the month. > > I see this as being an open market place. Show producers can charge > whatever they feel their show is worth to the people watching it. > Advertisers can offer more subsidiaries to get their products seen by > more people. I still see the possibility for show and advertisers ties > in. Watch and advertisement for Downy laundry detergent and get 20 > cents for watching the Guiding Light soap opera instead of the normal 10 > cents for any other show. > > Just some thoughts that have been rattling around my head during long > drives and commutes. I don't see why this is not technically possible > with some work and effort, but I have no idea how to do anything with it. > > ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~| Want to reach the ColdFusion community with something they want? Let them know on the House of Fusion mailing lists Archive: http://www.houseoffusion.com/groups/cf-community/message.cfm/messageid:308005 Subscription: http://www.houseoffusion.com/groups/cf-community/subscribe.cfm Unsubscribe: http://www.houseoffusion.com/cf_lists/unsubscribe.cfm?user=89.70.5
