> Subject: How can I make this site succeed? (long post) Hi Matthew, the site doesn't look too bad, though the design could use an update as you mentioned. Unfortunately the site is targeting a mass market audience, but the pieces seem like they belong in a boutique shop. People searching or browsing on Google are likely to be looking for something specific at the best price they can get. These items need to be in front of people who appreciate art with lots of disposable income.
I really don't think there is anything you can do on the technical front to correct that disconnect. I think you'd be better off putting out a few well-placed ads, perhaps in an e-mail newsletter targeted toward people who frequent art shows, or something along those lines. The key is to get the right people to the site, not necessarily as many people as possible. Unfortunately there is no perfect answer on how to do that. It really depends on the demographics of your average customer. -Justin ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~| Want to reach the ColdFusion community with something they want? Let them know on the House of Fusion mailing lists Archive: http://www.houseoffusion.com/groups/cf-community/message.cfm/messageid:311980 Subscription: http://www.houseoffusion.com/groups/cf-community/subscribe.cfm Unsubscribe: http://www.houseoffusion.com/cf_lists/unsubscribe.cfm?user=89.70.5
