Don't Fire An Employee And Leave Them In Charge Of The Corporate Twitter Account
Yesterday HMV, the beleaguered British entertainment retailer, laid off 190 employees, in an effort to cut costs and right its balance sheet. The company apparently pulled a large group into human resources and gave them the bad news. While this was going on, one employee, Poppy Rose, who had been an HMV community manager and thus had access to the corporate Twitter account, started live tweeting about the layoffs. Over a period of around 20 minutes, she sent out a series of notes expressing her rising sense of alarm to HMVs 61,500 followers (that number has since risen to 73,350). Rose admitted that it was unusual to use the company Twitter feed to express her views, but, she wrote, when the company you dearly love is being ruined, she felt it was justified. There are over 60 of us being fired at once! she wrote. Mass execution, of loyal employees who love the brand. One of the most entertaining tweets that came through before HMV took back the account and deleted the offending tweets: Just overheard our marketing director (hes staying, folks) ask How do I shut down Twitter? http://www.forbes.com/sites/susanadams/2013/02/01/dont-fire-an-employee-and-leave-them-in-charge-of-the-corporate-twitter-account/ An interesting read with some screen caps of the tweets. J - The private sector is doing fine - Ba ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~| Order the Adobe Coldfusion Anthology now! http://www.amazon.com/Adobe-Coldfusion-Anthology/dp/1430272155/?tag=houseoffusion Archive: http://www.houseoffusion.com/groups/cf-community/message.cfm/messageid:360633 Subscription: http://www.houseoffusion.com/groups/cf-community/subscribe.cfm Unsubscribe: http://www.houseoffusion.com/groups/cf-community/unsubscribe.cfm
