They call people and ask them what they think Ooops: http://www.thestreet.com/story/11811195/1/papa-johns-releases-yougov-statement-clarifying-misleading-buzzindex-score.html
. On Fri, Jul 19, 2013 at 9:24 PM, Maureen <[email protected]> wrote: > > It is usually done by polls or focus groups. > > On Fri, Jul 19, 2013 at 6:11 PM, Scott Stroz <[email protected]> wrote: > > > > It did not say the company was 'crashing and burning' it said 'brand > > perception' had dropped. > > > > Does anyone know how you quantify 'brand perception'? > > ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~| Order the Adobe Coldfusion Anthology now! http://www.amazon.com/Adobe-Coldfusion-Anthology/dp/1430272155/?tag=houseoffusion Archive: http://www.houseoffusion.com/groups/cf-community/message.cfm/messageid:365709 Subscription: http://www.houseoffusion.com/groups/cf-community/subscribe.cfm Unsubscribe: http://www.houseoffusion.com/groups/cf-community/unsubscribe.cfm
