I think it is actually an acknowledgement by designers that they have no information architecture skill, and therefore don't know how to break down a site into digestible chunks that will GET CLICKED ON.
Add to that a misunderstanding of why the NYT interactive piece Snow Fall was so powerful. It is oh so much easier to pile everything on a single page, and hope people read it all, than try to understand why no one is clicking on the details of a particular product. I think as a design pattern it is VERY strong when it is maybe 2 scroll pages long. In cases where that is ALL the information you need about the company/product, it works well. When it grows and grows, it loses its luster. And since it is the sexy new style (where parallax was last year), all the kids want it. I am watching a couple of friend's sites heading down this path at the request of the clients. On Thu, May 15, 2014 at 1:56 PM, PT <[email protected]> wrote: > > I blame that Windows Metro crap. Big blocks of color and a little > content. It's probably just a case of "all of the cool kids are doing it". > > It's like the web is coming full circle, back to pages that are > organized top down in one long column, just without the bookmarks, usually. > > I find it annoying. In a lot of cases, one actually has to scroll down > to see the first bit of meaningful content. > > I am going to take a look at some of these on my Nexus and see if there > is any advantage to the design. > > > On 5/15/2014 1:46 PM, LRS Scout wrote: > > > > I just think most networks are good enough now either wi-fi or 4G that > most > > people don't even think about the size of a page like that anymore. > > > > I don't know just an idea, I'm certainly no designer. > > > > ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~| Order the Adobe Coldfusion Anthology now! http://www.amazon.com/Adobe-Coldfusion-Anthology/dp/1430272155/?tag=houseoffusion Archive: http://www.houseoffusion.com/groups/cf-community/message.cfm/messageid:370138 Subscription: http://www.houseoffusion.com/groups/cf-community/subscribe.cfm Unsubscribe: http://www.houseoffusion.com/groups/cf-community/unsubscribe.cfm
