You could start with John Jost's concept of Motivated Reasoning.
Here's a good summary paper of this work:

http://amodiolab.org/wp-content/uploads/2012/03/Jost-Amodio-2012.pdf

On Thu, May 22, 2014 at 4:36 PM, GMoney <[email protected]> wrote:
>
> A pertinent subject for this list, eh?
>
> http://www.newyorker.com/online/blogs//mariakonnikova/2014/05/why-do-people-persist-in-believing-things-that-just-arent-true.html
>
> Some actual studies into the issue. I found the self-affirmation counter
> strategy to be interesting. There is one thing that the studies seem to
> show, and years of watching CF Community posts would certainly back this
> up....that you simply cannot persuade a believer by pummeling them with
> facts.
>
> But make them feel good about themselves......? And now you've got a shot.
>
> With that.....repeat after me: I am good enough, I am smart enough, and
> doggoned it, people like me :)
>
>
> 

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