help define the editorial standards of the site? For instance, when creating
a link, it's better for search engine ranking to link a keyword, descriptive
snippet of text than to just put the raw URL or a "More". Or maybe avoiding
referring to a picture as "as portrayed in the picture to the left" because
the layout of a site could change.
Just curious how involved people get in this, and especially wondering if
people have good editorial style guides they might use.
-Kevin
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