Here's an acronym stumper. I'm applying for parking where I work (yeah,
parking REALLY sucks here). They've got a program of alternate
transportation means like carpooling, biking, bus, etc. They call this
"TDM". They don't tell you what TDM stands for, they just seem to expect you
to magically know what it is. Here, see for yourself:

http://www2.fpm.wisc.edu/trans/TDM/

Sure it also says "Alternatives to Parking", but last time I checked the
alphabet that acronym would by "ATP". I know I was taught to never use
acronyms in marketing/public materials, so why don't the people running
things know this?!?

BTW, after some digging I now know what TDM stands for. But I'm curious how
many of you know what it is off the top of your head? (That means no
googling.)

-Kevin
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