DART Motif Marketing Manager
New York City
Looking for a high-energy, customer-focused self-starter to serve as
integral member of the DoubleClick marketing team. This position offers
executive contact, ownership of key projects and growth opportunities in a
high-performance organization. You will be responsible for the marketing
strategy and execution for DoubleClick's DART Motif rich media product.
Candidate must have deep enthusiasm for rich media and associated technology
and applications, and would benefit from existing industry knowledge. Should
have a
strong professional outlook and interpersonal skills to interface with all
departments in order to effectively contribute to reaching team and company
goals. This includes on-going project management with Sales, Product
Management and Creative teams, as well as developing and managing a strong
marketing partnership with Macromedia, DoubleClick's partner for DART Motif.
The Rich Media Product Marketing Manager will work on such projects as:
1. Reviewing and revising product marketing plan, including identifying
appropriate target segments and messages
2. Auditing current sales tools to identify gaps and opportunities for
improvement
3. Working with product management to determine product direction
4. Launching new versions of product and bringing new features to market
5. Developing and implementing acquisition and retention/volume increase
campaigns
6. Managing participation in external events and trade shows
Specific requirements:
7 8 + years business experience
7 Bachelors degree required, Master's a plus
7 Strong writing and communication skills
7 Technology product marketing experience
7 In-depth understanding of the advertising agency business and of
online advertising, including rich media
7 Experience launching marketing/communications efforts in both the
offline and online mediums
7 Experience managing to a budget
7 Ability to effectively interface with senior-level executives
7 Ability to manage cross-functional teams
Please send resume to [EMAIL PROTECTED]
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