Maureen, I agree. There is usually a general disconnect between the folks who make technology products (developers, programmers and general gear heads) and those tasked with selling them - marketing folks and the like. It's pretty rare to find marketing folks selling technology products who have more than tenuous grasp on what it is they are really selling.
-mk -----Original Message----- From: Maureen [mailto:[EMAIL PROTECTED]] Sent: Wednesday, August 14, 2002 2:20 PM To: CF-Talk Subject: Re: Article: A Wealth of Woe at Macromedia Now that is funny. It's my considered opinion that most of the revenue problems at Macromedia stem from more from a failure of the marketing strategy than from a lack of demand for the product. It's extremely hard to buy something that a company doesn't know how to sell. Of course, that's not a problem just with Macromedia. It is endemic throughout the technology industry. Pick a web site for any technology company, go there and see if you can determine 1) what they sell 2) what it does, 3) what it costs, and 4) how to buy it. I just tried this on the Macromedia site, and had to look at over 20 pages to gather most the information I need, and I still don't know if I can get a volume discount for multiple purchases, and if so, how much it would be. At 10:07 AM 8/13/02, Gyrus wrote: >I'm no expert, but haven't economist's nerves been a bit too fried of late >for us to trust their predictions, good or bad? > >For a bit of perspective: > >http://www.theonion.com/onion3828/lou_dobbs_hosts_moneyline.html > >:-) ______________________________________________________________________ Signup for the Fusion Authority news alert and keep up with the latest news in ColdFusion and related topics. http://www.fusionauthority.com/signup.cfm FAQ: http://www.thenetprofits.co.uk/coldfusion/faq Archives: http://www.mail-archive.com/[email protected]/ Unsubscribe: http://www.houseoffusion.com/index.cfm?sidebar=lists
