When can you call something technology?  Like if I made my forms look
different for each user according to their preference, is that called
technology?  To me it's just a few lines of coding and logic.

The same thing goes with Amazon's One-Click "technology".  I am sure most of
us have heard of it, and can easily

here's an excerpt from an article on Zdnet.

"The technology behind one-click is surprisingly uncomplicated. Essentially,
shoppers are agreeing to skip several of the review and confirmation steps
of the buying process. Customers set up a one-click account with the address
they want products shipped to and a credit card to pay for it. Newer
versions allow consumers to choose from preset multiple addresses and credit
cards using dropdown menus on product pages.

Since then, however, Amazon has licensed the technology to other companies,
and partners such as Target have made the technology available to even more
shoppers."


They licensed it?!  I mean, sure, the idea was "great", but it wasn't some
technological breakthrough...It seems as if you can every little
functionality in your application a a fancy name and call it a technology.
"Look!  A form that let's you know if you typed in your email address wrong!
What a technological breakthrough!" - And it's no more complicated than
One-Click.

So is the term subjective?  I guess if you get enough lawyers you can call a
pig a horse.


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