isn't this kind of a cf-community discussion? 

Phoeun Pha writes: 

> When can you call something technology?  Like if I made my forms look
> different for each user according to their preference, is that called
> technology?  To me it's just a few lines of coding and logic. 
> 
> The same thing goes with Amazon's One-Click "technology".  I am sure most of
> us have heard of it, and can easily 
> 
> here's an excerpt from an article on Zdnet. 
> 
> "The technology behind one-click is surprisingly uncomplicated. Essentially,
> shoppers are agreeing to skip several of the review and confirmation steps
> of the buying process. Customers set up a one-click account with the address
> they want products shipped to and a credit card to pay for it. Newer
> versions allow consumers to choose from preset multiple addresses and credit
> cards using dropdown menus on product pages. 
> 
> Since then, however, Amazon has licensed the technology to other companies,
> and partners such as Target have made the technology available to even more
> shoppers." 
> 
> 
> They licensed it?!  I mean, sure, the idea was "great", but it wasn't some
> technological breakthrough...It seems as if you can every little
> functionality in your application a a fancy name and call it a technology.
> "Look!  A form that let's you know if you typed in your email address wrong!
> What a technological breakthrough!" - And it's no more complicated than
> One-Click. 
> 
> So is the term subjective?  I guess if you get enough lawyers you can call a
> pig a horse. 
> 
> 
> 
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