Whatever number you use for counting people at your site, there are
obviously pros and cons. But what really counts is the trends, and for
that it doesnt matter what number you use.
For example, suppose you start some marketing campaign and your hits go up
10%, your page views and your user sessions and whatever other number you
use ought also to go up 10%, so let the server administrators count hits
(or file access traffic) and the marketing people brag about the number of
bytes downloaded or whatever they like but the effectiveness (or
otherwise) of the campaign is still measured the same.
It only matters whether you use hits or user sessions etc if you're in
marketing and wanting to do a deal with someone for the banner clicks.
And there's no amount of logical reasoning that's going to stop the
marketing people playing jiggery-pokery with the language to suit their
own ends. That's their stock in trade after all.
Cheers,
Mike Kear
AFP Web Development
Windsor, NSW, Australia
(Reformed Marketing Exec)
On Tue, 25 Jul 2000, Russel Madere wrote:
> That was not the case at either of my 3 previous jobs.
>
> They considered a hit a visitor and that was the attitude I found common to
> executives I had to deal with.
>
> Russel
>
> At 01:25 PM 7/25/2000 -0400, you wrote:
> >"Visitors", in my experience, usually means page views. It does not,
> >however, necessarily mean unique user sessions. If one person comes to your
> >site and views 10 pages, marketing folk tend to count that as 10 "visitors"
> >since, theoretically, it could be from a public-use machine and there could
> >be 10 different people viewing those 10 pages.
> >
> >-----Original Message-----
> >From: Russel Madere [mailto:[EMAIL PROTECTED]]
> >Sent: Tuesday, July 25, 2000 1:20 PM
> >To: [EMAIL PROTECTED]
> >Subject: Re: [OT] Webtrends
> >
> >
> >Iztok,
> >
> >That is usually sales speak for hits. If you have a page with 10 images on
> >it, each view is a hit (total of 11 for that page). I only start
> >respecting numbers like that when they say Page Views.
> >
> >Russel
> >
> >At 07:01 PM 7/25/2000 +0200, you wrote:
> > >Hi!
> > >
> > >As you said. we installed Webtrends on a different machine and then we
> > >pulled down the data via FTP.
> > >But still you haven't told me what do CEO guys think when they said they
> > >have one milion visitors per day. Do they mean hits or vissitor sessions?
> > >
> > >Bye,
> > >
> > >Iztok
> > >----- Original Message -----
> > >From: <[EMAIL PROTECTED]>
> > >To: <[EMAIL PROTECTED]>
> > >Sent: Monday, July 24, 2000 21:20
> > >Subject: RE: [OT] Webtrends
> > >
> > >
> > > > When you say "...installed Webtrends on our machine which is running CF
> > > > e-shop..." I hope this means you installed WebTrends on a workstation
> >and
> > > > pull the log files down to the workstation to process. Otherwise
> >whenever
> > > > WebTrends runs, it'll grab up a bunch of resources and slow your web
> > >server
> > > > down. By putting WebTrends on a workstation somewhere and grabbing the
> > > > files (ex: FTP) automatically, you avoid this and can even publish the
> > > > reports back to a secure directory on the web server for review. I've
> > >seen
> > > > far too many web servers suffer this fate.
> > > >
> > > > -----Original Message-----
> > > > From: Iztok Polanic [mailto:[EMAIL PROTECTED]]
> > > > Sent: Monday, July 24, 2000 1:48 AM
> > > > To: [EMAIL PROTECTED]
> > > > Subject: [OT] Webtrends
> > > >
> > > >
> > > > Hi!
> > > >
> > > > We installed Webtrends on our machine which is running
> > > > CF e-shop. We had in one month half a milion hits and
> > > > about 4.500 visitor sessions.
> > > >
> > > > Which data says how many visitors we had? Visitor
> > > > sessions or hits? And when some other guy says that
> > > > they have 1 milion users/day does he mean hits or
> > > > visitor sessions?
> > > >
> > > > Thank you,
> > > >
> > > > Iztok
> > > >
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