Here's a bad example  of too many concepts (perhaps saying "too many varying topics" would have been better) Tim:

A single page containing:
-membership options and prices
-info about the company
-the weather in Alaska
-where that sock goes in the dryer

This will make it very hard for engines to assign keywords to that page (or get it to rank high for a specific word)

Hope that clears it up

Cheers

Bryan Stevenson B.Comm.
VP & Director of E-Commerce Development
Electric Edge Systems Group Inc.
t. 250.920.8830
e. [EMAIL PROTECTED]
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