I wasn't implying getting into a price war with php, I was simply implying to 
eductate those php users that don't realize that chances are pretty good that 
using coldfusion is a viable option to php with really no cost to them. A 
majority of them really think that they will have to fork out a few grand just 
too use it, which simply isn't true at all.

----------------------------------------
From: "John Munyan" <[EMAIL PROTECTED]>
Sent: Wednesday, February 09, 2005 5:42 PM
To: CF-Talk <[email protected]>
Subject: RE: CFMX 7 feature breakdown 

One of the things I have learned about business development in a course I have 
taken concerns lifetime value of customers. Initially an emerging technology 
business tries to gain traction with a certain niche which serves as an anchor 
to a wider segment. Initially focus is key, then as things diversify 
generalization takes over and share is maximized with low margins. Lastly, a 
revaluation of customers is done as a business reaches maturity. At this point, 
it is key to determine where your revenues are derived from. Roughly 80% of 
revenue is made from 20% of customers (or something like that). The lowest 
quartile (most price sensitive customers) should be cleared from the reams they 
actually cost money to carry. At this point it is also key to differentiate you 
product or service along dimensions other than price.

Thus my take, if I was MM I would not be drawn into a price war with PHP and 
open source and instead highlight the aspects of CF which diversify it from the 
open source offerings. I would be interested to know the breakdown of hosting 
by cost. Also would be very interested in the margins associated with these 
classes of customers.
If the ease of use and rapid development et.al doesn't command a premium then 
by association there is no 'added value'. And having used the produce for a 
couple years would assert it certainly demands a premium - I find it's function 
very compelling. You want a 'superior good' it will cost more.

I could go on but this is probably getting way off topic.

John

________________________________

From: Calvin Ward [mailto:[EMAIL PROTECTED]
Sent: Wed 2/9/2005 1:42 PM
To: CF-Talk
Subject: RE: CFMX 7 feature breakdown

Adam,

Did you check the list I posted earlier? There were several ColdFusion hosts
under 10 dollars listed on it.

- Calvin

-----Original Message-----
From: Adam Haskell [mailto:[EMAIL PROTECTED]
Sent: Wednesday, February 09, 2005 4:18 PM
To: CF-Talk
Subject: Re: CFMX 7 feature breakdown

Yes 3 dollars big deal I agree but some would not. Alternatively what
if I said CF has 30% premium to host..sounds a bit different. You can
dimish the value of anything, the opposite applies too. My point is
the price of hosting is more expensive for Coldfusion and that does
make a difference to people, maybe not you or me, but we know the
extra benifits CF has and $3 is nothing...to the Graphic artist or new
to the web type of guy that goes to findawebhost.com (or some host
comparison place) and sees a PHP host for 3 bucks or a CF host for $7
or $10 then where do you think he is going to go?

My main point is that you can't say that it costs the same for a CF
site as it does for a PHP site in a shared hosting enviroment.

Adam H

On Wed, 9 Feb 2005 12:38:08 -0500, dave  wrote:
> oh geez! thats getting a little bit nit picky dont you think?
> lets see my clients host at hostmysite.com
> its $133.55 a yr that = $11.13 a month with free domain name (smarter
power plan)
> and you cant argue that they are not a good host!
>
> I can already see the php crowd drooling over this
> "BUT ITS $3 CHEAPER A MONTH TO HOST IT!!"
>
> OMG!!! i can switch to php and retire at the end of the year!!
hurrayyyyyyy



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