People linking to your site also helps your google rankings. Simply
spamming the crap out of your site with repeated sentences or
paragraphs will not win you any favours with google. The algorithiums
used are a little smarter in terms of what to spider and what not to
spider.

Google Hacks is a good book and explains all these little ins/outs to
be aware of with Google, and i must say after reading it i was damn
impressed at how smart that engine really is... and i am thankful that
the old word spamming trick to get higher rankings no longer works
(nothing like searching for a disney movie to show the little ones and
seeing two adults doing things to each other that animals wouldn't
even do)......

On the side: If you have a 100% flash site that pulls in content (aka
say FLEX) but want it to also have a google ranking, its quite easily
done via XML/XLST to create a flat site (as if it were the actual
site) for a google to spider and rank against.

Plus, Sitemaps are very important as they allow the bots to get a
decent bite out of your sites entire heirachy just watch the link
backs within as the bots have a certain threshold and then they are
gone.

Organisation of content is important as well, put your important stuff
up in front (css trickery here) and your less important down the
bottom. Try and use XHTML for your HTML soup as in the end the
semantics of B vs STRONG may down the track give you extra boost for
you buck in terms of word weighting via google.

Link to other sites aswell, I've not validated this one as yet but
MossyBlog seems to do all right in terms of rankings due to my linking
to sites and in turn sometimes they link back to me (which google
loves)

These concepts may have changed now as i know they continue to improve
google a lot since the book hit the shelves...



On Thu, 31 Mar 2005 07:30:18 -0500, Rick Faircloth
<[EMAIL PROTECTED]> wrote:
> Hey, Dave...
> 
> Since I'm working on SEO with my clients, but don't do Flash,
> would you like to share that "lil flash swf" with me to use, or is
> that something you prefer to keep "in-house"?
> 
> Getting good index page content without blowing away the visitor
> with "word overload" has always been a challenge.
> 
> One thing I do a lot of is have the client use "Announcements" on
> the index page.  That way, keywords and phrases can be repeated
> often in the announcement titles and text, but because the
> repetition is under separate announcements, the reader's
> "information sensibilities" aren't offended.  The reader can scan
> the Announcement Titles and decide whether to read the Announcement
> or not, but the spider eats it all...  I let the client add
> business-relevant
> announcements and part of my service is to keep an eye on them and
> keep them optimized with keywords and phrases that need to be
> repeated frequently...
> 
> Rick
> 
> -----Original Message-----
> From: Dave [mailto:[EMAIL PROTECTED]
> Sent: Wednesday, March 30, 2005 11:42 PM
> To: CF-Talk
> Subject: Re: Search engine question
> 
> Do you like that nickname? haha
> 
> Ok too start with you don't have any real content on the home page which is
> what is gunna really kill ya. Also use your image alts to give more info
> about the content because the engines will pick that up as page content.
> You also have enough java on there to run NASA ;)
> 
> Content is king and you don't have any there so I'd start to figure out a
> way to get it there. One thing I used to do is make the index page and just
> fill it with content and then under that have a lil flash swf that redirects
> depending on if they have flash or not. And what that does is the engine
> bots will spyder the pages content and since the redirection is within the
> swf the bots won't pick up the redirect and penalize you. So when a visitor
> comes to the page it immiediately redirects them to a diff page and they
> never see the "real" index page thats been formated for content only.
> www.denveralumnaegpb.org has that.
> Basically it's a win win, without really cheating :)
> 
> ----------------------------------------
> From: Will Tomlinson <[EMAIL PROTECTED]>
> Sent: Wednesday, March 30, 2005 11:25 PM
> To: CF-Talk <[email protected]>
> Subject: Re: Search engine question
> 
> > What's the url wilbergini?
> 
> abracadabra! www.winstoncourtsports.com
> 
> > I haven't read this yet but i threw it up 4 ya, http://www.jamwerx.
> > com/HowGoogleWorks.swf
> 
> Preeesh! This looks like good info!
> 
> Will
> 
> 

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