Hey all,

I recently added a simple but very effective feature on my client's site. I 
just never thought of doing this but once it hit me, I was like yeah! That'd be 
great. And don't expect any rocket science, it's ol' Will here. :)

She asked about tracking what her users were searching for on the volleyball 
clothing site. I immediately thought, tblsearches (let's not go there :)) - 
searchID, searchterm, searchdate, etc..etc.. Well it's turned out to be a VERY 
good addition. I win for obvious reasons, my client wins because we now know 
that we have quite a few shoppers searching for socks. Ok, so they're also 
searching for their friends' names, but that's beside the point. lol! The 
customer wins because we now know what products they're looking for and now 
we'll work on offering them.

Just thought I'd share that little tidbit with you all because I've never seen 
this in the books I've read, nor heard anyone talking about it here in the 
forums. I also know some guys that build major e-commerce apps and even THEY 
don't do anything like this right now, yet it's so simple! Is it not standard 
practice to log all searches to your db?

Thanks for reading,
Will

 

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