> -----Original Message----- > From: Micha Schopman [mailto:[EMAIL PROTECTED] > Sent: Monday, April 18, 2005 2:11 PM > To: CF-Talk > Subject: RE: macromedia and Adobe?! > > Just some food for thought, but CF under the name of Macromedia was really > hard for marketing. Macromedia has always been familiarized with > Dreamweaver and Flash. If you talk Macromedia, you talk Flash.
That depends on when you start. When Macromedia was Macromind (and for a while thereafter) you only spoke "Director". Remember that Flash was an acquired product for Macromedia - not an in house product. It definitely brought them to the fore, but it wasn't their baby. They were able to incorporate the product and promote it. > The rest of the nonflash related products never had that much marketing > Flash had, or even the attitude being a Macromedia flagship product. It > would not suprise me if alot of people didn't even know that Macromedia > also delivers RoboDemo for example. I don't really think this equates. Flash is the "everybody" thing for Macromedia. You need to get the message out about the player (to get it on the systems) or you can't sell the authoring tool. For other Macromedia products this just isn't the case: RoboDemo is a niche product at best being marketed to a niche demographic (as is RoboHelp and, for that matter, ColdFusion). You'll never see the same kind of push for those products because they simply don't need it. > Big changes are in user interfaces. Macromedia and Adobe fought about some > patents, and with this merge you will get the best of both goods when > talking about user interface. I agree completely here. Functionality is becoming commoditized. You want a stock list? Hundreds of sites can provide that. You want a shopping cart? Hundreds of thousands of sites can provide that. What's going to sell in the future is the experience: the attractive, fast, easy-to-use stock list is going to outsell the last generation HTML table stock list with the same exact information. The same goes for editors, authoring tools, etc. Macromedia has a top-notch usability and interface development team. I hope it will be put to good use and allowed to grow to the level of Microsoft or Apple. Jim Davis ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~| Logware (www.logware.us): a new and convenient web-based time tracking application. Start tracking and documenting hours spent on a project or with a client with Logware today. Try it for free with a 15 day trial account. http://www.houseoffusion.com/banners/view.cfm?bannerid=67 Message: http://www.houseoffusion.com/lists.cfm/link=i:4:203374 Archives: http://www.houseoffusion.com/cf_lists/threads.cfm/4 Subscription: http://www.houseoffusion.com/lists.cfm/link=s:4 Unsubscribe: http://www.houseoffusion.com/cf_lists/unsubscribe.cfm?user=89.70.4 Donations & Support: http://www.houseoffusion.com/tiny.cfm/54
