Even with smaller lists, you still need to adhere to the CAN-SPAM crap. Adding an unsubscribe link, and physical mailing address to the message.
I also like to include a link to view the HTML version online which is a bonus for those who receive the TXT version and then want all the pretty colors and such of that from the html version. You may also want to send it as a multi-part message so those who might have sighed up as HTML but maybe their office computer is setup as txt only will still see your email. Absolutely no style sheets, keep the message width under 600px which even on txt versions you might want to force line breaks. Another rule is the size of the message it's self. You want the delivery size to be under 100k. Spam filters check for this along with the text in the message. Using lots of colored text will be another item which will get you sucked into the filters as well. When all said and done, if you can get a (test) message delivered to a AOL account and MSN account without going to the spam folder you are most likely able to hit 90 + % of your list. -- Casey Dougall Web Applications Developer Ph: 518 743-9424 Fax: 743-0337 Mannix Marketing Inc. 33 Park St. Third Floor, Glens Falls, New York 12801 Marketing to New York State Destinations? We offer quality Travel Industry Directories, Including www.Albany.com, www.LakeGeorge.com & www.Saratoga.com ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~| Introducing the Fusion Authority Quarterly Update. 80 pages of hard-hitting, up-to-date ColdFusion information by your peers, delivered to your door four times a year. http://www.fusionauthority.com/quarterly Archive: http://www.houseoffusion.com/groups/CF-Talk/message.cfm/messageid:250845 Subscription: http://www.houseoffusion.com/groups/CF-Talk/subscribe.cfm Unsubscribe: http://www.houseoffusion.com/cf_lists/unsubscribe.cfm?user=89.70.4
