A couple of other thoughts:

1) Separate landing pages for each sweepstakes gives you the opportunity to 
name them with keywords to benefit your clients' SEO.  So 
http://mysite.com/sweepstakes/win-a-2008-mustang.cfm is significantly better in 
Google's eyes than http://mysite.com/sweepstakes/index.cfm, for example.  

2) It sounds like the functionality you're intending to build to construct and 
operate your sweepstakes is very similar to the functionality needed to build 
surveys, and there's code already out there for surveys.  I remember looking at 
the survey engine at http://www.activefeedback.com/af/ow/order1.cfm a few years 
ago and being quite impressed with the Admin functionality that lets you very 
easily create questions and choose response types (probably the $495 Survey 
Engine 2.0 Enterprise without the library of forms would work well for you).  
Unfortunately it looks like you can no longer download a trial version to see 
for yourself, but they've got some pretty good demos so you can see the end 
result anyway, I couldn't find a demo for the Admin functionality which is even 
better.  The point is you may not have to start from scratch if you do your 
homework, there may even be free code available for CF surveys that would save 
you lots of coding time.  


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