> I'm far from being an expert on SEO, but from what I remember 
> from Michael Dinowitz's presentation
> 
> http://www.sitename.com/Programming_ColdFusion_Book-1234.html
> 
> will get higher google rankings then 
> 
> http://www.sitename.com/index.cfm?bookid=1234
> or
> http://www.sitename.com/index.cfm/1234
> or
> http://www.sitename.com/index.cfm/Programming_ColdFusion_Book
> and even
> http://www.sitename.com/Programming_ColdFusion_Book.cfm

Actually, that's not correct. While Google doesn't publish their page rank
algorithms, it's relatively common knowledge that Google doesn't favor
static extensions (.html/.htm) over dynamic extensions any longer, all
things being equal. So the last example would work just as well as the
first. The next-to-last example will probably work just as well, too. But
even if they did, you would be just as well served having CF process an
otherwise "static" extension than to worry about URL rewriting. And, of
course, you don't need your web server to do URL rewriting at all; you can
do all that with Java if you like, and provide that functionality as part of
your application.

Dave Watts, CTO, Fig Leaf Software
http://www.figleaf.com/

Fig Leaf Software provides the highest caliber vendor-authorized
instruction at our training centers in Washington DC, Atlanta,
Chicago, Baltimore, Northern Virginia, or on-site at your location.
Visit http://training.figleaf.com/ for more information!

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