On 5/25/07, James Wolfe <[EMAIL PROTECTED]> wrote:
> >> Having written a few books (including ColdFusion ones) I'd
> >> suggest that the reason you don't see the ColdFusion books is
> >> that there's not a market for them.
>
> No offense to the books that you or Ben Forta have written, but I'm in the 
> market for a good CF book. I just havent found even one good reference book 
> written on MX7.

No offense taken. I haven't bought a CF book in wow, nearly a decade
since none of them are truly good. Like I said, the problem is the
market is too small for a big publisher to take a risk. Breakeven on a
book for an O'Reilly or Wiley is between 6000 and 8000 copies
depending on the size/price, and all the investment is upfront.

And of course you have to find an author who knows the space AND is
willing to writing the book, which in my experience pays somewhere
between minimum wage and spare change in the hourly department :)

Then again if you go the self-publish route, you end up with marketing
problems since B&N/Borders/etc won't give you space and you're stuck
competing and marketing on your own. That's a good thing about the CF
list -- you've got a ready access to the faithful to market your book.
But it's a small market. For arguments sake, Rails-Talk has just over
10k subscribers -- and the PragProgrammers have laughed all the way to
the bank on that one.

I think the good folks at HOF have managed to thread the needle by
providing good content by good authors in a timely manner for a
reasonable price. But if more folks paid for the quarterly, they can
pay the authors better and the articles get better and the cycle
continues upwards. That's probably the best hope for anyone that's not
a rank amateur at CF. That and the conferences like cf.Objective and
CFUnited.

-- 
John Paul Ashenfelter
CTO/Transitionpoint
(blog) http://www.ashenfelter.com
(email) [EMAIL PROTECTED]

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