for a home grown approach, I did this a few years ago for a social networking 
site that we created.

the process:
1.  have all '404' errors on your site go to a cfm page.
2.  The cfm page will do a 'search' on your database for a single user that has 
that 'phrase' in the database.  If so, then include their 'profile'.  If not, 
then do a search for users that have this word/phrase in the database and 
include a search results page
3.  If both of the above fails, send the user to your index page.

The user:
1.  would choose their phrase through a web form (or have one assigned to 
them), this is where you verify the formatting.  (replace spaces or other bad 
url chars to hyphens or underscores.)
2.  the user publishes the location of their 'easy' link or 'purl(?)'.

A couple of notes.  I have used this before as a way to display 'products' or 
other types of searchable items.  What I would do is seperate each word in the 
url with a '/', then the page would do a search on all the words, if no 
results, then a search on any of the words.  This makes for seo friendly carts 
and websites, since spiders 'typically' don't like query_strings, plus the 
directory structure of the page now becomes your search terms.

hope this helps,
William

>Does anyone have any experience with these? Apparently they're "all the
>rage" and I've seen some SEO url topics about taking pages that might
>typically be formed:
>http://www.mysite.com/index.cfm?name="MyName";
>
>and re-form them as:
>http://www.mysite.com/MyName/
>
>And I have a feeling that this is the key... does anyone have any experience
>with this sort of thing? What's a good approach using CF? I can see a few
>different ways to accomplish this, but I'm not sure which would be the
>easiest, most CF-friendly, etc. If anyone has a tutorial to share, or a
>personal experience with this type of url/variable passing, I'd REALLY
>appreciate it...
>
>My main concerns are making sure the names are url friendly, which I'd
>imagine would require the use of trim() and URLEncodedFormat() in some
>combination...
>
>Any pointers? Help?
>
>Thanks guys! 

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