Dont just restrict your choices to American based aggregators.    When
I had to set up my Australian bulk SMS service, a friend told me to
check out a list of companies he gave me.   The best by far turned out
to be a UK company.  I was sceptical about the performance so we set
up a test.

I was comparing SMS messages sent from my mobile handset to another
mobile handset, with SMS messages sent from my browser here in
Australia, to my web server in Texas, processed by ColdFusion, with
the message forwarded to the service in the UK, which routed the
message to whoever they were routing messages through that day
(somewhere in Africa that day)  back to the Australian phone network,
through to the carrier of the handset i addressed the message to.

Believe it nor not,  (and i had to do this quite a few times before i
believed it) the message sent through the web site and that convoluted
route around the world nearly always beat the one sent from handset to
handset.

Good aggregators will have relationships that allow messages to go
regardless of the carrier and country of the recipient.    You dont
want to have to care which carrier the recipient is using.  WIth good
aggregators, all you need is the correct phone number and they take
care of routing it to whatever country the handset happens to be in at
the moment.    If an Australian mobile user is in the Swiss Alps or in
Zimbabwe right now with the handset turned on, an SMS from my site
will find him.

The aggregators all work on the basis of credits.   1 credit per SMS
message, or 2 credits for a MMS message. The more you buy at once, the
less each credit costs, then as you send the messages, you use the
inventory of credits you've bought.   Some of the aggregators have a
time limit on the credits, so if you havent used them up within say a
year, you lose whatever's left.

I built an interface so that the customer side would send messages
into my site, and that is completely separated from the billing system
and the output side.  I could re-route the messages through any
aggregator i might do a deal with.     Wholesale prices of SMS
messages change from day to day so if you're going to pay attention to
your costs, you need to be able to switch from one aggregator to
another without disrupting your service at all, and not losing any
messages.

Cheers
Mike Kear
Windsor, NSW, Australia
Adobe Certified Advanced ColdFusion Developer
AFP Webworks
http://afpwebworks.com
ColdFusion, PHP, ASP, ASP.NET hosting from AUD$15/month


> > -----Original Message-----
> > From: Bryan Hogan [mailto:[EMAIL PROTECTED]
> > Sent: Thursday, March 20, 2008 5:38 PM
> > To: CF-Talk
> > Subject: SOT: Bulk SMS out.
> >
> > All,
> >
> > I need to send ~100K SMS messages out a day (No worries, not spam.)  I
> > am looking at two options.  The first is buying a server solution and
> > the second is using a web service.  If I chose the server solution I
> > would have to contract with the carriers and call their APIs directly.
> > The cost for a web service is too much.
> >
> > Has anyone here done this on this scale before?  Anyone know of any
> > server solutions, lower cost web services, or any other resources you
> > can point out?
> >
> > Initial setup resources and monthly fees are not as important as per
> > message cost; however, both of course are not unlimited.  This is
> > MISSION Critical ENTERPRISE scale and must perform as such.
> >
> > Thanks,
> > B
>

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