> > Or to paraphrase: "Does it make sense to change our business model to
> > give currently paying customers a freebie, in order to chase after
> > people who are currently unwilling to pay?"
>
> Indeed :)
The major gist here being that, while they know for a fact that the
current customers have continued to pay for the existing product, there
is doubt as to how much revenue they would get from a new product if
they suddenly changed the business model. It doesn't necessarily make
changing the business model a bad decision, but it does mean there are
strong incentives for "sticking" as it were in a sort of "Texas hold 'em"
sense and they would need stronger evidence to support the idea that a
new business model would generate more revenue in the long run.
--
s. isaac dealey ^ new epoch
isn't it time for a change?
ph: 781.769.0723
http://onTap.riaforge.org/blog
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