> > - it's definitely hurting sales
>
> I can't speak for you, but we've definitely lost a lot of CF sales because
> of the cost of the server side. A lot of client want to host their own. If
> the developers are losing sales I think that can reasonably translate into
> Adobe loosing sales.

It is a mistake to assume that Adobe's interests are directly aligned
with yours, just because you use their product.

Adobe doesn't necessarily want to make a lot of sales. What they want,
like any other sensible business, is to maximize their profit. If
Adobe could maximize their profit on CF by selling one copy for, say,
ten million dollars, that's probably what they'd do.

Adobe, and Macromedia before them, have spent significant time and
effort positioning CF as an enterprise product. That's the market in
which they've expressed interest. It doesn't make sense to expect them
to pursue the low-end market if their current approach is maximizing
their profits, and it makes sense to assume that Adobe has a better
gauge of the CF marketplace than you or I do on our own.

It's worth noting that CF's competitors are either free and
open-source (PHP, etc), or bundled with other things that someone
wants to sell (.NET, arguably J2EE). Since Adobe isn't built around
the services model embraced by many open-source vendors, and Adobe's
not selling operating systems, neither of these approaches make a lot
of sense for Adobe. Adobe has to make money from CF, since it doesn't
make sense for CF to be a loss-leader of some sort. And it may well be
the case that the best way for Adobe to make money from CF is to
target the enterprise market. And even if that's not actually the case
- something neither you nor I can definitively prove either way - if
Adobe believes it to be true, it makes sense for them to do what
they're doing.

Dave Watts, CTO, Fig Leaf Software
http://www.figleaf.com/

Fig Leaf Software provides the highest caliber vendor-authorized
instruction at our training centers in Washington DC, Atlanta,
Chicago, Baltimore, Northern Virginia, or on-site at your location.
Visit http://training.figleaf.com/ for more information!

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