>From my research on several large commerce websites I have worked on, Google does not even use the Meta Description, page Title or URL for page rank or position.
It may look like they do since they highlight the keywords in the results, but that does not mean it is used that way. Google does not use the keywords at all, but some other search engines may still use them. But, like Terry Troxel mentioned, they do use content from the title and description in the actual results, and for categorization. So visually and semantically they are important. It also seems like Google has it dialed in so well, that sometimes even the actual content can be completely irrelevent in how well the site ranks. The fact is that Google must base their Page Ranking and seacrh result placements purely on how many users find what they are looking for. Of course, Google does track clicks, if the client returns to google, then they didnt find what they were looking for. I think Google uses that information above all others. I have also found that Google really checks for changed content, quite a bit. And not just for simple timestamp changes, but actual dated content. or new products. One site I work on is indexed very well by google, We see the google-bots come and go on a regular schedule. They hit the site every 2-3 hours, they grab the main page, and almost seemingly random pages, looking for changes maybe? But whenever we add a couple dozen new products, or have a big sale that changes prices on large amounts of products, the google-bots will hit the site every 20-30 seconds, indexing the new or changed content like crazy. So, I don't rely on any forms of SEO to be a magic bullet, These things do help them categorize, (title, h1, h2, h3 etc..) but good content and relevance is the only silver bullet. /K ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~| Want to reach the ColdFusion community with something they want? Let them know on the House of Fusion mailing lists Archive: http://www.houseoffusion.com/groups/cf-talk/message.cfm/messageid:329455 Subscription: http://www.houseoffusion.com/groups/cf-talk/subscribe.cfm Unsubscribe: http://www.houseoffusion.com/cf_lists/unsubscribe.cfm?user=89.70.4
